Marketing Manager - U.S. Vertical Market

Life Fitness • Rosemont, IL

1d • Hybrid

About The Position

Life Fitness / Hammer Strength is seeking a strategic, customer-centric Marketing Manager to lead marketing efforts for U.S. vertical segments, including hospitality, multi-unit housing, military, and private amenities, with a strong focus on priority hospitality key accounts. This hybrid role, based out of the Global HQ in Rosemont, IL, involves owning and executing integrated, full-funnel marketing strategies to drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio. The Marketing Manager will be responsible for campaign development, adapting global programs for U.S. relevance, and creating content tailored to vertical audiences and key accounts. The position reports to the U.S. Sr. Marketing Manager and requires close collaboration with Sales, Product, Revenue Operations, and Global Marketing to ensure alignment and measurable results. Work is remote on Mondays and Fridays, with in-office collaboration on Tuesdays, Wednesdays, and Thursdays.

Requirements

• BA/BS in Marketing, Business, or related field
• 8+ years of marketing experience with ownership of integrated, B2B campaigns.
• Demonstrated success developing Account-Based Marketing (ABM) programs to support key accounts.
• Strong understanding of complex B2B sales cycles and vertical/segment-based marketing.
• Proven ability to partner closely with Sales and cross-functional stakeholders.
• Excellent communication, project management, and presentation skills.
• Proficiency in Microsoft Office

Nice To Haves

• MBA preferred
• Salesforce and marketing automation tools (e.g., Pardot) preferred.
• Familiarity with Adobe Creative Suite and AI marketing tools is preferred.
• Passion for fitness and familiarity with Life Fitness / Hammer Strength products.

Responsibilities

• Lead marketing strategy and execution across U.S. vertical segments, serving as the primary vertical subject matter expert.
• Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer insights.
• Activate and scale Account-Based Marketing (ABM) programs for priority key accounts, including global and U.S.-specific efforts.
• Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics.
• Define KPIs, track performance, and optimize programs to drive ROI.
• Create compelling, customer-centric content and tools across digital, email, social, events, and experiential channels.
• Ensure messaging and creative assets consistently reflect the voice of the customer and Life Fitness / Hammer Strength brand standards.
• Partner with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution.
• Manage project timelines, budgets, vendors, agencies, and internal/external stakeholders.
• Contribute to broader team initiatives and share best practices across marketing partners.

Benefits

• Competitive pay
• 401(k) savings plan with 4% employer match
• Medical, dental and vision insurance
• Parental, medical and military leaves of absence
• Paid time off, including 12 paid holidays throughout the calendar year
• Paid vacation days beginning at 13 days annually
• Paid sick leave as provided under state and local paid sick leave laws
• Company paid short-term disability and optional long-term disability
• Health savings account
• Health care and dependent care reimbursement accounts
• Employee and dependent life insurance and supplemental life and AD&D insurance
• Hospital indemnity
• Identity protection
• Legal services
• Adoption assistance
• Tuition assistance
• Commuter benefits
• Employee discounts
• Employee assistance program that includes free counseling sessions
• Annual Manager Incentive Plan to receive an annual discretionary bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees