Value Creation Marketing Manager

QuidelOrtho

1d•$120,000 - $160,000•Remote

About The Position

The Opportunity QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic. Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all. The Role At QuidelOrtho, we’re advancing the power of diagnostics for a healthier future for all. Join our mission as our next Value Creation Marketing Manager. The Value Creation Marketing Manager develops and operationalizes value-based tools, insights, and frameworks that strengthen commercial positioning across key channels, including government, Canadian Health Services, Integrated Delivery Networks (IDNs), and distribution. This role quantifies product value, develops stakeholder-specific value propositions, and enables marketing and sales teams to communicate measurable clinical, operational, and financial impact. The manager plays a critical role in advancing value-based messaging across marketing, sales training, and customer conversations.

Requirements

Bachelor's degree in Marketing, Business, Health Economics, Public Health, Analytics, or a related field.
Five or more years of experience in marketing analytics, commercial strategy, health economics, product marketing, or a related discipline.
Experience developing value-based tools, financial models, customer-facing ROI materials, calculators, dashboards, or economic evidence.
Strong analytical capabilities and fluency in healthcare metrics, value quantification, and data-driven decision-making.
Excellent written, verbal, and presentation skills, with the ability to translate complex data into compelling and practical value narratives.
Ability to collaborate and influence across marketing, sales, clinical, medical, product, analytics, and commercial teams without formal authority.
Familiarity with health-economic concepts, reimbursement dynamics, and value-based care frameworks.
Ability to build practical tools that commercial teams can effectively adopt and use.
Must be willing to travel up to 20% overnight
This position is not currently eligible for visa sponsorship

Nice To Haves

Experience in healthcare, diagnostics, medical technology, or another regulated industry.
Advanced degree in Business, Health Economics, Public Health, or a related field.
Experience working with government, IDN, Canadian Health Authority, distribution, or other complex healthcare channels.
Demonstrated ability to engage thought leaders and develop value-focused publications or economic evidence.
Insight-driven, collaborative, influential, and execution-focused approach.

Responsibilities

Build and maintain value‑based tools including calculators, dashboards, and proof‑point libraries that quantify savings, efficiency gains, and revenue impact across product lines.
Partner with marketing to identify opportunities to incorporate value quantification into positioning, messaging, and campaigns.
Execute programs to generate stronger operational, clinical, and financial insights for customers.
Collaborate within Integrated & Channel Marketing to develop value‑driven materials tailored to government, IDN, and Canadian Health Authority stakeholders, and for the distribution channel.
Collaborate with the Clinical Market Development Manager, the Clinical Liaisons, and Medical/Scientific Affairs, to create value‑based health‑outcomes and reimbursement materials tailored for clinical stakeholders.
Work closely with sales enablement and training teams to embed value‑based positioning into curricula, tools, and field resources.
Partner with North America marketing, Global Business Units including Customer Informatics to ensure alignment on value drivers, assumptions, and customer‑facing narratives.
Champion the adoption of value‑based thinking across marketing and commercial teams.
Promote data‑driven decision making and consistent use of value‑based tools in customer engagement.
Influence cross‑functional partners through strong analytical storytelling.
Conduct quantitative analysis/studies to support the development of value-based messages.
Engage thought leaders to produce value‑focused publications and economic evidence that quantify the financial gains delivered by QO solutions
Perform other work-related duties as assigned.