User Acquisition Manager (Meta & SnapChat)

Ruby Labs

3d•Remote

About The Position

Ruby Labs is seeking a User Acquisition Manager to join their team and focus on daily growth marketing activities and operations on Meta & SnapChat. The ideal candidate will be self-motivated, adaptable to change, and possess quick learning abilities. This role involves daily work within ad accounts across various funnels, executing strategies, launching and optimizing campaigns, and performing performance analysis to drive metric improvements. Success will be measured by results, efficiency, and ROI, making it an ideal position for someone excited about managing budgets, regions, and driving measurable growth.

Requirements

2+ years of hands-on experience in User Acquisition / Performance Marketing, with a proven track record of managing and scaling paid acquisition campaigns
Understanding of key performance metrics, including eCPA, ROAS, CPM
Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
Performance-focused - being keen on meeting the target CPA and ROI goals to scaling performance efficiently
Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
Ability to quickly identify, react to, and resolve performance issues within short timeframes
Self-motivated and proactive, with strong adaptability to fast changes, fast problem-solving skills, and a quick learning ability
Excellent communication skills with the ability to effectively collaborate across cross-functional teams

Responsibilities

Execute and optimize sales campaigns across Meta & SnapChat, covering multiple funnels, including worldwide and standalone segments
Keep on track of adapting relevant creative sets to the campaigns, optimise ad sets with bids and budgets and applicable ad combinations
Take full control and ownership of testing creatives generated for SnapChat and also adapt from Meta, analyze ad performance, deliver reporting, and identify key trends and insights
Deeply analyse the testing creative tendencies, identify winners, locate them individually in new campaigns and in existing ones for optimisation
Analyse cohort performance, create dedicated campaigns for genders, age segments, interest based ones
Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids
Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching
Develop custom and lookalike audience campaigns, create campaigns based on interests
Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring