Head of User Acquisition, Short Drama

NewsBreak•Mountain View, CA

8h•$150,000 - $200,000

About The Position

NewsBreak is building ReelBee, an open short-drama distribution platform where qualified creators and studios can self-publish, earn transparent revenue shares, and receive US audience insights. This CEO-sponsored, company-level initiative is hiring a Head of User Acquisition to own paid user acquisition for ReelBee across Meta, TikTok, and Google, with accountability for efficiently turning advertising spend into paying users. The role works closely with creative editors, content operations, and data. Hiring locations are the San Francisco Bay Area (Mountain View) and Beijing. The successful candidate will own campaign performance and budgets, assess titles for scaling, set creative testing plans, build cohort performance reporting, maintain attribution and privacy measurement, assess new channels, coordinate agency partners where applicable, and report on spend and ROAS. The full-time US base salary range is $150,000–$200,000 per year. Depending on the position, the role may also be eligible for a discretionary bonus and options.

Requirements

At least 4 years of experience in mobile performance marketing, including at least 2 years running accounts at $500,000 or more per month.
A verifiable track record showing account scale, CPI, ROAS, how campaigns were scaled, and supporting data.
Expertise in Meta and TikTok Ads, including account structure, bidding, audiences, and creative testing.
Familiarity with Google App Campaigns.
Fluency with MMPs such as AppsFlyer or Adjust, SKAN, event postbacks, and attribution; ability to make decisions from cohort data.
Creative judgment about effective short-drama acquisition hooks and ability to brief editors clearly.
Professional fluency in English and Mandarin.

Nice To Haves

Experience acquiring users for short-drama, web-fiction, gaming, or subscription apps.
User acquisition experience at a short-drama app such as ReelShort, DramaBox, or ShortMax, or at a web-fiction app.
Experience making title-level or content-level scaling decisions.
Experience managing an agency or a small user acquisition team.

Responsibilities

Own paid user acquisition for ReelBee on Meta, TikTok, and Google; manage new-user volume, CPI, and D7 ROAS, and scale, hold, or cut budgets according to ROAS rules.
Run title-level campaigns, create 72-hour scorecards covering CTR, CPI, first-three-episode completion, and first-purchase rate, and recommend which titles should scale in coordination with content operations.
Define creative testing plans for hooks, end CTAs, and subtitle styles; direct creative editors on variants and provide requirements and feedback to content partners.
Build cohort ROAS and LTV/CAC dashboards with the data analyst; maintain AppsFlyer/MMP configuration, event postbacks, SKAN, and privacy compliance.
Evaluate new channels, including YouTube, Reddit, and programmatic, and manage agency partners where used.
Report spend and ROAS at the daily stand-up and deliver a weekly review and plan for the following week.