US Migraine Sr Marketing Manager, Congress & Society Lead

Pfizer•New York City, NY

2d•Hybrid

About The Position

Pfizer’s U.S. Migraine portfolio consists of two, complimentary, treatments – Nurtec ODT and Zavzpret. Nurtec ODT is the first and only FDA approved oral CGRP receptor antagonist indicated in adults for the acute treatment of migraine and the preventive treatment of episodic migraine NURTEC ODT can change the paradigm in migraine treatment and potentially establish a new standard of care. Zavzpret is the first and only FDA approved, CGRP receptor antagonist nasal spray, that is designed to provide patients with fast relief from a migraine attack with just one spray. Over 41 million patients in the U.S. currently suffer from migraine but less than 25% seek care. About 1.2 million patients with migraine visit the ER per year and almost 80% of them never sought care from a community regarding their migraine condition before going to the ED. Less than 2% of patients diagnosed with Migraine are taking a CGRP treatment like Nurtec ODT and Zavzpret. Migraine creates a significant economic burden to the U.S. healthcare system, costing over $78B annually. The US Migraine Senior Marketing Manager, Congress & Society Lead will report directly to the Sr Director US Migraine Marketing Lead and partner with Global Marketing, US Migraine Marketing, Migraine Medical as well as with a multitude of agency stakeholders to evolve and execute Pfizer’s Migraine congress strategy and execution plan. Efforts will be specific to launching new campaigns, as well as new/refreshed data, and the potential for labeling changes. This role requires close collaboration with colleagues responsible for the portfolio’s Peer to Peer strategy and KOL engagement strategy. It operates in a fast-paced, dynamic environment due to the many congress meetings and associated activities planned at each meeting. It also requires ongoing cross-functional collaboration, synthesis of meaningful insights that influence HCP behaviors, and strong agency partnerships to help meet accelerated timelines. Additionally, the role will be required to partner on Patient and Provider Advocacy groups that are associated with many of the congress activities.

Requirements

BS/BA degree required; Advanced degree preferred with a minimum of 6+ years in the pharmaceutical, biotech, device or diagnostic industry, including ability to develop deliver upon marketing strategies with proven results
Demonstrated expertise and success in executing brand strategy and tactical plans
Demonstrated ability to work effectively with varied internal and external stakeholders to improve business performance
Strong analytical skills; detail and action oriented; creative
Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
Change agile and dependable; ability to turn around deliverables in a fast-paced environment

Nice To Haves

3+ years of experience in Marketing
Experience preferred Primary Care and/or Migraine experience a plus
Self-starter but also take direction and drive execution
Ability to work collaboratively with cross-functional teams
Ability to work on multiple projects and prioritize effectively
Strong project management skills

Responsibilities

Shape and enhance Pfizer’s US migraine congress strategy, translating strategic objectives into effective opportunities for measurable impact.
Lead planning and execution of 20+ annual society meetings to boost brand awareness and engagement at congress. Booth design, assets, sponsorship tactics, logistics, and medical education initiatives to key customer segments) in both Specialty (ex. Neurology) and Primary Care settings
Attend select key congresses (AHS, AAN, Pri-Med, AAPA, AANP) to support booth, executive encounters, and other tactical execution related to the congress activity.
Refine Pfizer’s society partnership strategy by collaborating closely with the marketing team to ensure optimal engagement and value with key patient organizations such as Miles for Migraine, CHAMP, AMD etc.
Support Growth Gig who is leading and planning 20+ Miles for Migraine events
Lead local exhibit and display tactics & logistics, including Display on Demand
Assist the U.S. Marketing Migraine Lead with onsite KOL engagement meeting logistics.
Collect insights and metrics to evaluate performance; socialize findings with broader Migraine Team
Support Field Input Team (FIT) advisory boards to capture and cross pollinate insights
Work seamlessly across different functional teams including (but not limited to) Migraine HCP/Consumer/Payer, Global, Medical, Legal, Regulatory, and GAV
Lead RC reviews for U.S. Migraine congress assets
Support 2H 2025 operating and tactical plan development process, focused on congress strategy and execution plan
Key partnership and collaboration with Spiro Congress Program Manager on weekly cross-functional meetings and budget planning.
Oversee other agency partners handling CFC and congress assets, including Publicis, Area23, and Omlie.