US Marketing Lead

TreasurySpring•New York, NY

1d•Hybrid

About The Position

TreasurySpring is seeking a highly motivated and hands-on Marketing Lead to develop its marketing function in the US office from the ground up. This role is critical in shaping local market positioning, driving customer acquisition, supporting sales efforts, and building scalable marketing systems for long-term growth. The primary focus will be to support the US Go-To-Market (GTM) strategy through targeted digital campaigns, nurture programs, sponsorships, webinars, and events. The position requires a data-driven approach with a focus on performance measurement and optimization. This is an opportunity for an individual who thrives in fast-paced scale-up environments, enjoys both strategic planning and direct execution, and is comfortable working in the office 4-5 days a week to collaborate closely with the team.

Requirements

4-8 years of B2B marketing experience, ideally within financial services or fintech
Experience working in startups or high-growth environments preferred
Strong understanding of fintech, financial services, treasury, banking, or cash management
Proven ability to build and execute marketing programs independently
Strong experience in planning, coordinating, and executing events, as well as measuring success
Ability to coordinate and deliver engaging webinars across time zones
Experience with CRM, email marketing, analytics, and marketing automation tools (Hubspot, LinkedIn Campaign Manager, GA4, Semrush preferred)
Experience editing and creating design assets from templates (Adobe Suite and Figma preferred)
Comfortable working cross-functionally with sales, product, and operations teams, globally
Experience managing agency partners
Excellent written communication and storytelling

Responsibilities

Support the development & execution of the company’s US marketing and go-to-market strategy
Coordinating with our European marketing team to ensure global cohesion in execution
Manage and execute webinars and events
Experience designing and implementing a structured matrix for marketing messaging
Develop content including website copy, email campaigns, thought leadership, customer stories, and social media
Create and manage demand generation campaigns across digital channels with support from the global team and ads agency
Support lead generation and sales enablement initiatives
Manage and optimize marketing funnels, conversion metrics, and campaign performance, developing reporting frameworks to measure ROI and growth
Work with the global team to ensure consistent market positioning
Coordinate webinars, events, partnerships, and industry marketing opportunities
Conduct market research and analyze customer insights, competitors, and trends