US Marketing Lead

TreasurySpring•New York, NY

1d•Onsite

About The Position

TreasurySpring is a fast-growing London-based financial technology company focused on fixing structural problems in money markets. Launched in 2018, the company offers institutional clients a single gateway to a wide range of cash investment options through its regulated Fixed-Term Fund platform. This platform connects cash-rich firms with institutional borrowers, serving clients such as large Private Equity funds, Asset Managers, listed Corporates, and high-growth tech companies. The company aims to deliver more sustainable solutions for money markets. The US Marketing Lead will be responsible for developing the marketing function in the US office from the ground up. This role is critical in shaping local market positioning, driving customer acquisition, supporting sales, and building scalable marketing systems for long-term growth. The primary focus is to support the US Go-To-Market (GTM) strategy through targeted digital campaigns, nurture programs, sponsorships, webinars, and events, with an emphasis on data-driven performance measurement and optimization. This position is ideal for someone who thrives in fast-paced scale-up environments, enjoys both strategic planning and direct execution, and is willing to be in the office 4-5 days a week to collaborate closely with the team.

Requirements

4-8 years of B2B marketing experience, ideally within financial services or fintech
Experience working in startups or high-growth environments preferred
Strong understanding of fintech, financial services, treasury, banking, or cash management
Proven ability to build and execute marketing programs independently
Strong experience in planning, coordinating, and executing events, as well as measuring success
Ability to coordinate and deliver engaging webinars across time zones
Experience with CRM, email marketing, analytics, and marketing automation tools (Hubspot, LinkedIn Campaign Manager, GA4, Semrush preferred)
Experience editing and creating design assets from templates (Adobe Suite and Figma preferred)
Comfortable working cross-functionally with sales, product, and operations teams, globally
Experience managing agency partners
Excellent written communication and storytelling

Responsibilities

Support the development & execution of the company’s US marketing and go-to-market strategy
Co-ordinating with our European marketing team to ensure global cohesion in execution
Manage and execute webinars and events
Experience designing and implementing a structured matrix for marketing messaging
Develop content including website copy, email campaigns, thought leadership, customer stories, and social media
Create and manage demand generation campaigns across digital channels with support from the global team and ads agency
Support lead generation and sales enablement initiatives
Manage and optimize marketing funnels, conversion metrics, and campaign performance, developing reporting frameworks to measure ROI and growth
Work with the global team to ensure consistent market positioning
Coordinate webinars, events, partnerships, and industry marketing opportunities
Conduct market research and analyze customer insights, competitors, and trends