US LITFULO Marketing Lead

Pfizer • New York City, NY

1d

About The Position

ROLE SUMMARY LITFULO is a first-in-class JAK3/TEC inhibitor approved in June 2023 and the first and only FDA-approved treatment for severe alopecia areata (AA) in adolescents (12–17) and adults. In a category with profound unmet need and rapidly intensifying competition, LITFULO represents not only a therapeutic breakthrough—but a defining growth platform for Pfizer Dermatology. The US LITFULO Marketing Lead is a high-impact, enterprise-shaping leadership role. This individual will serve as the architect and operator of the brand’s next chapter—driving strategy, performance, innovation, and patient impact in a dynamic and increasingly competitive marketplace. This leader will own the full brand ecosystem—commercial strategy, access, launch excellence, financial stewardship, and organizational leadership—while building a culture of bold thinking, speed, accountability, and development. The role requires a visionary strategist who thrives in complexity, challenges convention, and leads from the front during a critical acceleration phase. This is not a “maintenance” role. This is a “scale-and-defend,” lead-and-launch, win-the-future mandate.

Requirements

• Bachelor’s degree required; MBA strongly preferred
• 12+ years of commercial experience (10+ with MBA), including significant US market experience
• 10+ years pharmaceutical experience
• Proven launch leadership experience
• Demonstrated strategic acumen and bold, future-forward thinking
• Mastery of P&L management and financial decision-making
• Experience leading through competitive complexity and change
• Strong executive presence and experience influencing senior leadership
• Ability to thrive in a fast-paced, high-accountability environment

Nice To Haves

• Leadership experience
• Deep US commercial experience
• Dermatology experience

Responsibilities

• Own and Shape Enterprise-Level Brand Strategy
• Design and execute an integrated, multi-year brand strategy spanning marketing, access, sales execution, and customer engagement.
• Anticipate competitive dynamics and proactively position LITFULO to extend leadership and defend share against new market entrants.
• Translate market insights into decisive action, ensuring strategic clarity across all stakeholders.
• Drive Performance with Full P&L Accountability
• Operate as General Manager of the brand with full P&L ownership.
• Continuously assess performance drivers (volume, price, access, mix, promotion, competitive shifts) and take decisive action to optimize results.
• Lead the annual operating plan with disciplined revenue forecasting, expense prioritization, and ROI-driven investment decisions.
• Lead a High-Visibility New Indication Launch
• Architect and deliver a best-in-class launch for the new indication – one of the most significant growth catalysts for LITFULO.
• Mobilize cross-functional teams to ensure flawless execution from strategy through field activation.
• Establish LITFULO as the standard of care across indications.
• Challenge Convention and Accelerate Growth
• Identify and unlock new growth platforms through innovative customer engagement, data-driven targeting, and bold resource allocation.
• Proactively challenge legacy assumptions and ways of working to accelerate brand momentum.
• Balance offense (expansion) and defense (competitive insulation) with precision.
• Lead Through Influence and Enterprise Partnership
• Partner seamlessly across Sales, Customer Engagement, Medical, Legal, Regulatory, Market Access, Finance, HR, and Global colleagues.
• Serve as the central integrator and strategic orchestrator of cross-functional priorities.
• Represent the brand with credibility and executive presence at senior leadership forums.
• Build and Inspire a High-Performance Team
• Lead and develop a diverse team of marketers with clarity, accountability, and a people-first mindset.
• Foster a culture of ownership, innovation, and joyful collaboration.
• Elevate talent, create succession depth, and ensure strong engagement across the organization.
• Pilot in Command – Brand Acceleration Team (BAT)
• Serve as Pilot in Command for the Brand Acceleration Team, aligning cross-functional resources toward measurable impact.
• Drive speed, clarity, and decision-making in a fast-paced, evolving environment.

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees