LITFULO HCP Marketing Lead

Pfizer • New York City, NY

18h • Onsite

About The Position

Pfizer Dermatology strives to deliver breakthroughs that relieve day-to-day suffering for people living with chronic inflammatory diseases, which can be debilitating, disfiguring, and distressing. This is an exciting opportunity to join Pfizer Dermatology, an agile, innovative, groundbreaking team and drive the strategy and execution of HCP-facing go-to-market with continued growth and success. LITFULO, is a JAK3/TEC molecule that received approval in June 2023 and is the first and only FDA-approved treatment for severe alopecia areata (AA) in adolescents (ages 12-17) and adults. Currently, there are only three FDA-approved medicines for AA in adults, so LITFULO delivers on a critical unmet need for people suffering with severe AA. However, a major competitor is about to launch, and we are preparing to carve out strategic positioning and fiercely compete to lead the market. The LITFULO HCP Marketing Lead is a critical role on the team, owning the strategic oversight of all US HCP-focused activities and working closely with our global and cross-functional partners. As lead, this role will also work closely with the sales organization and other key stakeholders to ensure consistent and focused delivery in-market. The LITFULO HCP Marketing Lead will be critical in driving decisions on brand positioning, messaging evolution, targeting and segmentation, and differentiating tactics in a competitive market with high unmet need. The HCP Lead will continuously assess and analyze business trends, while developing innovative approaches and solutions to ensure continued growth of LITFULO. The candidate needs to demonstrate structured and strategic thinking, focused prioritization based on insights and analytics, leadership and influence without authority, and be able to collaborate effectively with cross-functional partners.

Requirements

• 8+ years of experience with 6+ years commercial/marketing experience
• US Pharma experience
• Undergraduate degree (BS/BA) required.
• Comfort with ambiguity and competitive environments
• Demonstrated leadership of cross functional matrix teams: Influences without formal authority, understands role/ position in the wider context; builds and maintains strong relationships of trust
• Strong business acumen and analytical skills with ability to obtain and evaluate data to identify insights and develop effective strategies & tactics based on these insights
• Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries, even without direct reporting relationships
• Ability to demonstrate a One Pfizer approach and work effectively and collaboratively in a team-based environment with internal/external stakeholders
• Ability to gain alignment: Effective listening and communication skills, gathering input from key stakeholders, communicating commercial strategies in clear updates for senior leadership
• Strong verbal and written communication skills and ability to mobilize key stakeholders and engage leadership
• Strong business acumen, analytical skills, and demonstrated flexibility and willingness to both learn and teach
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues, and inspire teammates to achieve meaningful outcomes and business impact.
• US based role with primarily domestic travel of up to 25%
• This position requires permanent work authorization in the United States.

Nice To Haves

• Advanced degree preferred
• Experience with a launch product preferred, but not required

Responsibilities

• Strategic oversight of all HCP-focused activities
• Coach, grow, and develop HCP team members
• Work with senior managers and directors on the Dermatology team to prioritize and execute strategic and tactical plans
• Identify, develop, and lead execution of HCP strategies and tactics and maximize growth trajectory for LITFULO
• Promotional lead, driving decisions around targeting, segmentation, message development and evolution, and new clinical and creative campaign roll out
• Partner with regulatory and cross-functional teams on label readiness, review, and negotiation planning.
• Develop promotional materials based on customer insights, close collaboration with Medical, Sales, Business and Analytics, as well as directly with HCPs through advisory boards and other engagements
• Develop strong cross-functional collaboration with key internal and external stakeholders to enable efficient execution of brand strategy.
• Develop presentations for the leadership team and internal stakeholders on brand priorities, critical success factors, and progress to plans.
• Key contributor to Tactical Plans, Operating Plans and POA presentations.
• Deliver against financial expectations for the brand and responsible manager of the HCP A&P budget
• Generate market and customer insights to shape critical strategic imperatives and gather cross-functional insight to inform short- and long-term strategy.
• Lead the development of US branded HCP campaigns
• Partner with the US Training team to develop the Field Force Training plan to support launch readiness and execution
• Oversee the relationship with HCP AOR, managing budget, SOWs, and performance review process

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior