HCP Marketing Manager

GSK•Philadelphia, PA

1d•Hybrid

About The Position

This role will require two days a week (minimum) in-office in Philadelphia, PA or Durham, NC. Are you looking for a highly impactful Marketing Manager role where you get to shape the future of a high-profile specialty brand while leading innovative execution of strategy and creative solutions? If so, this role could be an excellent opportunity to consider. As an HCP Marketing Manager in specialty immunology, you will be leading key projects focused on the development of HCP personal promotional tactics across multiple indications. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Requirements

BS/BA, preferably in Business /Marketing or Health Sciences related field
Minimum of 4 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)
Experience working in a matrix environment and with all levels of an organization.
Demonstrated interpersonal skills and ability to build effective working relationships.
Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.

Nice To Haves

MBA
HCP marketing experience strongly preferred
Experience working in biologics or specialty pharmaceuticals, including experience in commercialization, marketing, strategy, or market access
Project management experience with proven ability to handle multiple projects simultaneously.
Experience with primary and secondary market research.
Demonstrated analytical skills.
Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
Budget management experience.
Experience implementing projects within pharma including copy approval experience.
Experience managing external Agencies.

Responsibilities

Lead development of assigned HCP personal promotional tactics – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
Create and deliver robust field engagement plans providing clarity of direction and rationale for requested activities to ensure customer-facing teams have innovative materials necessary to effectively engage customers in complaint discussions
Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
Effectively lead cross-functional team of internal and external partners, including multiple agencies (professional AOR, scientific communications agency, etc.) and project teams to drive execution
Work effectively and collaboratively as an equal partner across a matrix marketing organization
Measure and track performance of key tactics
Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives