US Brand Manager, Bovaer

Elanco•Indianapolis, IN

1d•Hybrid

About The Position

At Elanco (NYSE: ELAN) – it all starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals’ lives better makes life better – join our team today! Your Role: US Brand Manager, Bovaer As the US Brand Manager for Bovaer, you will be a key driver in the successful launch and adoption of one of Elanco’s cornerstone sustainability brands in the US dairy market. In this pivotal role, you will own the marketing activation, partnering closely with commercial leadership, external agencies, cross-functional teams, and the Global Bovaer Brand Manager to execute the US Bovaer marketing plan. You will have the opportunity to shape the brand's trajectory and grow your responsibilities as the launch matures, making a direct impact on Elanco’s mission.

Requirements

Bachelor's Degree or equivalent relevant experience.
A minimum of 5 years of experience in marketing, brand management, or a related field, with proven experience in marketing strategy development and execution.
Recognized expertise in influencing complex business issues, with a demonstrated ability to lead and influence cross-functional teams, external partners, and agency relationships.
Strong financial acumen with experience managing marketing budgets (OPEX) and anticipating and resolving key business problems that impact the function.

Nice To Haves

Bachelor's Degree in Business, Marketing, Science, or a related field.
Experience within the animal health, dairy, or agricultural sector.
Expertise with promotional review processes and systems (e.g., PromoMats).
Experience in thought leadership execution and managing customer-specific value propositions.
Ability to solve unique and complex problems that have a broad impact on the business.

Responsibilities

Deliver the US Bovaer marketing plan, including the customer value proposition and program strategy, to drive adoption and demand.
Own the US marketing activation, including localizing brand positioning, managing agency relationships, and driving the execution of the US thought leadership and event strategy.
Partner with dairy sales, technical, and channel leadership to drive execution, leveraging resources and managing customer value propositions.
Manage the brand marketing budget and oversee all US promotional materials through the PromoMats (legal and regulatory) approval process.
Serve as the primary liaison for US team communications, regulatory, and legal alignment for all brand activation activities.