Sr. Brand Manager, OTC Expert Marketing US

GSK • Warren, NJ

2d • Hybrid

About The Position

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. As Senior Brand Manager, OTC Expert Marketing , you will lead Haleon’s Expert Marketing strategy across key OTC categories and brands, including Pain and Allergy with potential future expansion opportunities. This role is ideal for a strategic, enterprise-minded marketer who can translate healthcare provider (HCP) insight, trusted science, omnichannel activation, and performance data into measurable business growth. You will partner with Brand, Medical Affairs, Expert Sales, Category, agencies, and external healthcare organizations to strengthen HCP trust and recommendation, improve patient outcomes, and build brand equity across the OTC portfolio. This role requires a leader who can operate from strategy through execution by shaping HCP journeys and audience strategy, enabling the Expert Sales force, elevating creative excellence, and embedding a culture of continuous learning and performance optimization. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Requirements

• 5+ years of marketing experience; preferably in CPG, OTC, healthcare, pharmaceutical, or related industries
• Experience leading brand strategy, complex priorities, omnichannel activation, campaign & creative development, and media planning
• Ability to connect marketing activity to KPIs, measurable business impact, and portfolio or brand growth
• Proven ability to influence, remove barriers, and lead cross-functional teams and agency partners to deliver high-quality work at pace
• Financial acumen and analytical rigor, including budgets, business cases, KPI tracking, forecasting, and insight-led decision-making
• Consumer- and customer-obsessed, scientifically curious, and comfortable moving between strategy, creativity, data, and execution
• Strong communication, storytelling, stakeholder management, and enterprise leadership skills
• Experience coaching and developing direct reports, junior marketers, or cross-functional team members

Nice To Haves

• MBA Degree in Marketing or Related Field.
• Knowledge of multiple product categories
• Experience working with complex regulatory, clinical, medical, scientific, or claims environments including new product launches
• Experience with leveraging 1st party data to acquire and retain customers
• Experience with sales force enablement field activation and tools

Responsibilities

• Lead end-to-end Expert Marketing strategy across a complex OTC portfolio.
• Develop a 3–5 year vision, sharpen portfolio priorities, identify scalable go-to-market models, demonstrate enterprise leadership, and align marketing, field activity, and business objectives.
• Lead omnichannel activation across earned, owned, paid, social, influencer, CRM, conferences, sampling, and HHP.com to improve HCP reach, relevance, engagement, recommendation, conversion, and measurable impact.
• Advance omnichannel capabilities into impactful channels and maximize first-party data and deep HCP audience understanding to effectively and efficiently earn HCP recommendations.
• Translate data into strategic recommendations, business cases, and performance insights.
• Drive KPI tracking, rapid learning, ROI improvement, and portfolio optimization.
• Oversee 360 creative and scientific communications that translate clinical evidence, product benefits, mechanisms of action, and category insights into compelling HCP education and resources.
• Partner with agencies to deliver high-quality creative, media plans, and performance optimization.
• Build strong partnerships across Marketing, Sales, Operations, Medical Affairs, CBIA, agencies, healthcare organizations, and industry groups.
• Ensure senior stakeholder alignment, visibility, and enterprise-connected execution.
• Partner with Expert Sales, capabilities, and operations teams to develop and distribute sales materials, e-sales aids, training, samples, and patient education resources.
• Ensure field execution is aligned to brand priorities, HCP needs, and measurable business impact.
• Lead, coach, and develop the OTC Expert Marketing team.
• Foster an inclusive, high-performing team culture grounded in consumer obsession, creative bravery, agility, accountability, learning, and data-driven performance.

Benefits

• competitive pay
• comprehensive benefits program
• generous 401(k) plan
• tuition reimbursement
• time off programs
• 6 months paid parental leave
• healthcare programs where the company pays for the majority of your medical coverage for you and your family
• discretionary bonus based on the achievement of key business performance
• other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior