Brand Activations Manager, US (New York)

J.Lindeberg•New York, NY

2d•Hybrid

About The Position

J.LINDEBERG is a global lifestyle brand seeking a Brand Activations Manager, US to drive local brand relevance, sports marketing, and key activations in New York City. This role translates global strategy into impactful local execution, reporting to the Global Brand Partnerships & Communications Manager in Stockholm with a dotted line to the Global Head of Marketing & Communications. The position is crucial for building brand presence and cultural relevance in the US, with a significant focus on J.Lindeberg's partnership with the US Golf Team for LA28. This is a unique opportunity to shape a high-profile global sports partnership and create cultural and commercial impact.

Requirements

5+ years of experience within sports marketing and PR, ideally from a premium golf or lifestyle brand.
Strong understanding of the US market, with an established network in sports and media.
Proven ability to lead local activations, partnerships, and PR initiatives.
Flexible and adaptable – thrives in a fast-paced, evolving environment.
Both strategic and hands-on – able to move from planning to execution seamlessly.
Strong relationship builder with stakeholders, athletes, and partners.
Action-oriented – makes things happen with a high level of ownership.
Comfortable operating across high-level strategy and day-to-day execution.
This role requires hands-on execution, including packing and shipping seeding products.
Meetings with press, ambassadors, and talent in the showroom, including fittings.

Nice To Haves

Golf knowledge and network is highly preferred.

Responsibilities

Define and execute the US Marketing & PR strategy, aligned with global direction and brand strategy.
Ensure strong local adaptation to drive relevance, awareness, and growth.
Lead and develop sports marketing initiatives in the US, with a focus on golf, based on the global strategy and direction from HQ.
Act as one of the point of contact for US-based athletes and ambassadors.
Drive partnerships and visibility within the US sports ecosystem.
Plan and execute local sports and lifestyle activations to build brand heat & Sell-through across all consumer touchpoints.
Work closely with the external PR agency to drive US-specific PR initiatives.
Identify opportunities to increase presence within key cultural moments and communities.
Lead the local influencer program in collaboration with the influencer platform.
Partner closely with the global eCom team & Channel Marketing Manager to plan and execute GTM initiatives across eCom and with key US wholesale accounts.
Collaborate cross-functionally with HQ teams to ensure consistency and impact.
Support the Content Team in the execution of athlete-related photo shoots and content production in the US.
Lead and develop the role Brand Activations Lead, US.
Build a high-performance, hands-on team culture with strong ownership and execution focus.