Brand Activations Manager, US (New York)

J.Lindeberg•New York, NY

3d•$90,000 - $102,000•Hybrid

About The Position

J.LINDEBERG is a global lifestyle brand with a vision to be the world’s most desirable and successful function and fashion brand. With a unique style that is effortlessly sophisticated yet supremely comfortable, we combine creativity and progressiveness to design functional and fashionable products that are sustainably sourced – and delivered to our customers through a seamless, customer-focused experience. Working at J.LINDEBERG gives you the opportunity to learn and grow with some of the most talented, fun and passionate people in the industry. If you thrive in a fast-paced environment, have an entrepreneurial mindset and never settle, you’ll fit right in. Innovation is at the heart of what we do, and we continuously take action to minimize our impact on the world around us. Based in New York City, this role will be responsible for driving local brand relevance, sports marketing, and key activations—translating global strategy into impactful local execution. You will report to the Global Brand Partnerships & Communications Manager HQ in Stockholm with a dotted line to Global Head of Marketing & Communications and play a critical role in building brand presence and cultural relevance in the US. You will be part of the Global Marketing Steering Team.

Requirements

5+ years of experience within sports marketing and PR, ideally from a premium golf or lifestyle brand
Strong understanding of the US market, with an established network in sports and media
Proven ability to lead local activations, partnerships, and PR initiatives

Nice To Haves

Golf knowledge and network is highly preferred

Responsibilities

Define and execute the US Marketing & PR strategy, aligned with global direction and brand strategy
Ensure strong local adaptation to drive relevance, awareness, and growth
Lead and develop sports marketing initiatives in the US, with a focus on golf, based on the global strategy and direction from HQ
Act as one of the point of contact for US-based athletes and ambassadors
Drive partnerships and visibility within the US sports ecosystem
Plan and execute local sports and lifestyle activations to build brand heat & Sell-through across all consumer touchpoints
Work closely with the external PR agency to drive US-specific PR initiatives
Identify opportunities to increase presence within key cultural moments and communities
Lead the local influencer program in collaboration with the influencer platform. Note: This role requires hands-on execution, including packing and shipping seeding products.
Meetings with press, ambassadors, and talent in the showroom, including fittings.
Partner closely with the global eCom team & Channel Marketing Manager to plan and execute GTM initiatives across eCom and with key US wholesale accounts across Key Accounts, Green Grass and Resorts
Collaborate cross-functionally with HQ teams to ensure consistency and impact
Support the Content Team in the execution of athlete-related photo shoots and content production in the US
Lead and develop the role Brand Activations Lead, US
Build a high-performance, hands-on team culture with strong ownership and execution focus