Tradeshow Manager

McKesson • Richmond, VA

9d

About The Position

McKesson’s Wellverse is seeking a highly motivated and experienced Tradeshow Manager to lead industry presence through engaging tradeshow and industry event experiences that showcase how its brand, products, and services help customers deliver better patient care. The role requires strong project management, stakeholder engagement, and strategic oversight of tradeshow logistics in alignment with the company’s overall tradeshow strategy. The manager will work with internal and external stakeholders to deliver experiences that meet strategic objectives and return-on-investment targets.

The position is part of the Brand, Creative and Events (BCE) Team and reports to the Senior Manager of Events. The successful candidate will have a track record of building and executing tradeshows, industry events, B2B experiences, and other brand activations in line with marketing objectives.

Requirements

• At least 5 years of experience in tradeshow or event design, programming, and management, or project management.
• At least 2 years of experience in brand activation and stewardship.
• Bachelor’s degree in event management, hospitality, business, or marketing, or equivalent experience.
• Project management or hospitality leadership experience and excellent customer service skills.
• Demonstrated success managing major tradeshows and events.
• Strong communication, data management, and analytics skills.
• Proficiency with Google Sheets, Microsoft Excel, and other data management tools.
• Experience managing forms, reports, dashboards, and leads in Salesforce.
• Demonstrated success working with sales teams toward common goals.
• Experience managing multiple complex projects with cloud-based team management systems.

Nice To Haves

• Relevant industry certifications, such as CMP or CEM.
• Project management training, such as PMP or Six Sigma.
• Healthcare industry experience.

Responsibilities

• Oversee logistics for 20–25 of Wellverse’s largest and most strategic tradeshows annually, including exhibit design, production and setup, vendor relations, registration, sponsorship deliverables, shipping, and on-site management.
• Develop and maintain a tradeshow strategy aligned with organizational goals and effective use of staffing and financial resources to increase attendee engagement.
• Lead show contracting, booth selection, annual budgeting, and value metrics for participation.
• Communicate tradeshow strategy and corporate initiatives to teams responsible for tradeshow execution and brand presence.
• Advise internal tradeshow coordinators on best practices, brand or process updates, and data analysis.
• Coordinate with sales and marketing to improve attendee experiences before, during, and after tradeshows, and use innovative technologies to support lead generation.
• Develop and manage detailed tradeshow budgets and evaluate financial efficiency and criteria for future participation.
• Collect and analyze post-show feedback and financial data to calculate ROI, identify improvements, and inform strategic decisions and engagement strategy.
• Prepare annual and quarterly ROI presentations with data-driven insights to refine the tradeshow program.
• Oversee the creation and quality control of tradeshow materials, including graphics, presentations, signage, and exhibit inventory, while maintaining brand consistency and communicating updates to stakeholders.
• Ensure compliance with healthcare industry legal and regulatory requirements for giveaways, sponsorships, and brand presence.
• Manage and organize the inventory in the Richmond Office marketing closet.

Benefits

• Competitive compensation package.
• Potential annual bonus or long-term incentive opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level