Tradeshow Manager

McKesson•Richmond, VA

1d•$79,500 - $132,500

About The Position

Wellverse is seeking a highly motivated and experienced Tradeshow Manager to lead its industry presence through engaging tradeshow and industry event experiences that showcase how its brand, products, and services can help customers deliver better patient care. The role requires strong project management, stakeholder engagement, and a strategic approach to tradeshow logistics aligned with the company’s overall tradeshow strategy. The manager works with internal and external stakeholders to deliver experiences that meet strategic objectives and ROI targets. The position is on the Brand, Creative and Events (BCE) Team and reports to the Senior Manager of Events. The ideal candidate has a record of building and executing tradeshows, industry events, B2B experiences, and other brand activations that support core marketing objectives. The role oversees logistics for 20–25 of Wellverse’s largest and most strategic tradeshows annually, including exhibit design, production and setup, vendors, registration, sponsorship deliverables, shipping, and on-site management. It also develops tradeshow strategy, leads contracting and budgeting, supports coordinators, and partners with sales and marketing to improve attendee experiences and lead generation. The manager develops budgets and evaluates financial performance and ROI, analyzes post-show feedback and data, and prepares quarterly and annual ROI presentations. The role also oversees the quality and consistency of tradeshow materials, ensures compliance with applicable healthcare industry requirements, and manages the organization and inventory of the Richmond Office marketing closet. The position requires approximately 30% travel and availability for nights and weekends during travel and event setup and breakdown.

Requirements

At least 5 years of experience in tradeshow or event design, programming, and management, or project management.
At least 2 years of experience in brand activation and stewardship.
Bachelor’s degree in event management, hospitality, business, or marketing, or equivalent experience.
Leadership in project management or hospitality and excellent customer service skills.
Proven success managing major tradeshows and events.
Strong communication, data management, and analytics skills.
Proficiency with Google Sheets, Microsoft Excel, and other data management tools.
Experience managing forms, reports, dashboards, and leads in Salesforce.
Proven success working with sales teams toward a common goal.
Experience managing multiple complex projects using cloud-based team management systems.
Ability to travel approximately 30% for tradeshows and other events, as needed.
Availability for nights and weekends during travel and event load-in and load-out.

Nice To Haves

Relevant industry certifications, such as CMP or CEM.
Project management training, such as PMP or Six Sigma.
Healthcare industry experience.

Responsibilities

Oversee logistics for 20–25 of Wellverse’s largest and most strategic tradeshows annually, including exhibit design, production and setup, vendor relations, registration, sponsorship deliverables, shipping, and on-site management.
Develop and maintain a comprehensive tradeshow strategy aligned with organizational goals and efficient use of staffing and financial resources.
Lead show contracting, booth selection, year-over-year budgeting, and evaluation of the value of attending.
Communicate tradeshow strategy and corporate initiatives to teams responsible for executing Wellverse’s tradeshow and brand presence.
Advise internal tradeshow coordinators on best practices, brand or process updates, and data analysis.
Coordinate with sales and marketing to improve attendee experiences before, during, and after tradeshows and use innovative technologies to increase lead generation.
Develop and manage detailed tradeshow budgets and evaluate criteria for future participation.
Collect and analyze post-show feedback and financial data to calculate ROI, identify improvements, and inform strategic decisions and engagement strategy.
Prepare annual and quarterly ROI presentations with data-driven insights to refine the tradeshow program.
Oversee the creation and quality control of tradeshow materials, including graphics, presentations, signage, and exhibit inventory, while maintaining brand consistency.
Ensure compliance with legal and regulatory requirements and healthcare industry guidelines for giveaways, sponsorships, and brand presence.
Oversee management, organization, and inventory of the Richmond Office marketing closet.