Trade Show and Field Event Manager

Origami Risk LLC • Sandy Springs, GA

5d • Hybrid

About The Position

The Trade Show and Field Event Manager owns the end-to-end strategy and execution of trade shows, field marketing, and client/prospect engagement events to drive lead generation, brand awareness, and revenue growth. The role manages event budgets, holds vendors accountable across planning, execution, and reconciliation, and partners with Sales, Marketing, and Product to create compelling event experiences that generate qualified leads and strengthen client relationships.

The position prioritizes high-impact Tier 1 shows and owns the Tier 2 show portfolio. Tier 3 shows are self-service and sales-led, with light-touch registration and platform support from this role. The manager also plans experiential marketing and client/prospect events, and uses event platforms and post-event analysis to enable follow-up and improve return on investment. All full-time positions are hybrid, with many eligible to be completely remote.

Requirements

• Bachelor’s degree in marketing, event management, or a similar field.
• At least 7 years of experience in trade show/event management, field marketing, or experiential marketing, with exposure to convention center and hotel venues.
• Expertise in event budgeting and cost management.
• Proficiency with Excel for forecasting, projections, and variance analysis.
• Demonstrated ability to manage vendors and hold them accountable across planning, execution, and reconciliation.
• Strong relationship-building and collaboration skills with Sales leadership, Account Managers, and cross-functional Marketing teams.
• Excellent presentation and communication skills, including the ability to distill complex logistics into clear, actionable recommendations.
• Ability to travel to Tier 1 trade shows throughout the year, typically 3–5 days per show.

Nice To Haves

• Proficiency with lead-tracking tools such as Popl, project management platforms such as Asana, and registration platforms such as Swoogo.
• Experience with design and brand management in event settings.

Responsibilities

• Leads full-cycle strategy and execution for Tier 1 trade shows and owns the Tier 2 show portfolio, prioritizing investment using performance data, ideal customer profile fit, and revenue impact.
• Elevates the onsite experience and product demo capability at Tier 2 shows.
• Develops event budgets ranging from $10,000 to $200,000 or more for Tier 1 and Tier 2 shows, including cost projections, vendor negotiations, drayage, electrical, and labor costs.
• Tracks actual spending against projections, produces post-event ROI analysis, and recommends cost mitigation when overages occur.
• Partners with trade show vendors and venues throughout pre-event planning, onsite installation, execution, challenge resolution, and post-event reconciliation.
• Holds vendors accountable to contracts, service-level agreements, and delivery standards; manages convention center and hotel logistics, booth construction, audiovisual services, catering, and ancillary services.
• Works with Sales Leadership and Account Managers to support deal acceleration, client engagement, and pipeline expansion through trade shows.
• Translates event logistics and data into actionable insights for Sales teams onsite and after events.
• Collaborates with Product Marketing and Design to create cohesive, on-brand event experiences.
• Coordinates with Marketing on pre-event campaigns, content, and lead-capture enablement.
• Schedules planning meetings, develops agendas, and aligns stakeholders on event goals and go-to-market strategy.
• Provides support for self-service, sales-led Tier 3 shows, including registration setup and iCapture configuration.
• Manages experiential marketing and client/prospect engagement events, including trade show offsite happy hours, transportation, invitations, and gifting for groups of 10–50 people.
• Plans and executes client and prospect sporting events for up to 10 attendees and prospect-focused mini summits at client offices, including presentations, lunch, invitations, and gifting.
• Develops event strategy aligned with sales and business objectives and identifies opportunities that fit target markets and corporate goals.
• Plans and executes booth design, layout, branding, and attendee experience.
• Coordinates event registration, staffing, promotional materials, and speaking engagements.
• Uses event platforms such as Swoogo and iCapture for lead capture, registration, and sales follow-up enablement.
• Produces post-event reports with actionable recommendations to improve ROI.

Benefits

• Medical and dental coverage for employees, dependents, domestic partners, and spouses.
• Flexible paid time off options and 10 paid company holidays where available; flexible PTO is not available in California or the UK.
• Hybrid work for all full-time positions, with many positions eligible to be completely remote.
• Company-paid vision insurance, short- and long-term disability insurance, and basic life insurance.
• Family leave options, including adoption and foster care placements.
• Pre-tax savings accounts, including Flexible Spending Accounts, Health Savings Accounts, commuter benefits, and Dependent Care Savings Accounts.
• 401(k) with company match up to 4%.
• Confidential, free Employee Assistance Program support.
• Education Assistance Program for industry- or role-specific certifications.
• Wellness reimbursement program.
• Optional pet insurance, critical illness insurance, and voluntary life and AD&D coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior