Trade Marketing Representative (Atlanta, GA)

JT International S.A.•Raleigh, NC

About The Position

As a Trade Marketing Representative, you will drive retail sales initiatives within your assigned geographic territory. You will execute sales and merchandising programs tailored to individual retail accounts, using expert knowledge and judgment to increase sales. You will be accountable for sales results in your territory and serve as a liaison between the company and retail partners.

Requirements

High school diploma required.
Proficient computer skills, including confident practical use of Microsoft Office applications, particularly Excel and PowerPoint.
Strong commercial acumen and ability to translate sales data into actionable business strategies and objectives.
Excellent communication skills and ability to engage with retailers and internal teams.
Demonstrated customer-oriented selling capabilities using a “Double Win” approach focused on mutual benefit and long-term relationships.
Analytical ability to interpret complex data, market trends, and sales reports to support decision-making.

Nice To Haves

Further education or experience in FMCG/CPG sales.
Experience with Trade Marketing Execution (TME) software, including reporting and data management.

Responsibilities

Determine visit frequency using the company’s customer prioritization system, plan calls using sales data, and schedule customer appointments.
Analyze sales and program performance to inform future planning; monitor competitor and retailer activities; and educate retail partners on category management using data and insights.
Use a consultative selling approach to negotiate sell-out volume agreements, align product placement with agreed planograms, maintain contractual compliance, address objections, and secure customer commitments by connecting product benefits to customer needs.
Manage merchandising activities and product availability, place top-up orders on retailers’ behalf when needed, and educate store staff about maintaining optimal stock levels.
Review performance against individual objectives, document results in company systems such as Synergy, and seek opportunities to improve and exceed targets.

Benefits

Annual performance-based bonus.
Employee Stock Purchase Plan.
Medical, dental, and vision insurance for employees and their families.
Life insurance.
401(k) plan with company matching contributions.
Paid time off.
Paid family leave up to 20 weeks.
Short-term and long-term disability coverage.
Education and tuition assistance programs.
Employee Assistance Programme with confidential counseling and support for employees and family members.
Professional development and personal well-being support.