Regional Marketing Manager - Atlanta, GA

Cortland•Atlanta, GA

About The Position

The Regional Marketing Manager motivates and empowers community teams while developing and executing lead-generation campaigns, marketing programs, and strategic initiatives for multifamily communities in an assigned portfolio. The role increases prospective resident engagement, strengthens brand presence across markets, and helps on-site teams convert leads more effectively. It supports consistent marketing performance, improves resident and prospect experience, and aligns community operations with Cortland’s overall marketing strategy, contributing to improved lead quality, occupancy, and revenue performance. The manager analyzes submarket trends, competitors, customer demographics, pricing, product offerings, employment trends, and market shifts to shape marketing plans and recommendations. The role partners with community teams, portfolio leaders, corporate departments, and external partners to oversee marketing programs, advertising effectiveness, online presence, brand consistency, budgets, collateral, and community-level initiatives. It provides guidance and reporting to assigned communities and portfolios and develops action plans to help achieve performance goals. The role is based in Atlanta, Georgia, and requires travel 40% of the time for community visits. Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm founded in 2005. It describes itself as an equal opportunity and drug-free workplace and participates in E-Verify.

Requirements

At least 5 years of direct marketing, lead-generation, and industry experience, with proven results in increasing sales, leads, and revenue.
Bachelor’s degree in a related field or equivalent progressive experience in marketing.
Excellent customer service skills and the ability to maintain high standards of professionalism.
Strong verbal and written communication skills.
Self-starter with the ability to multitask and work independently within identified parameters.
Proficiency in word processing, spreadsheets, and database management programs; general software knowledge including Outlook, Excel, Word, and the RealPage product suite.
Valid driver’s license.
Ability to lift up to 50 pounds, bend, walk, and climb stairs.
Ability to travel 40% for community visits.

Responsibilities

Analyze submarket trends and results to develop strategic marketing and advertising plans that drive qualified sales and leads.
Build collaborative partnerships with on-site community teams, portfolio leadership, and corporate teams to support Cortland’s culture, guiding principles, and mission.
Partner with social media and website teams to assess online presence, image, reputation, ratings, and brand consistency, and recommend enhancements, campaigns, and solutions.
Work with Operations and Investments teams to develop marketing budgets, guidelines, best practices, and expected results at community and portfolio levels.
Support Branding, Design, and Investments teams in creating and maintaining brand identification, marketing collateral, product enhancements, and design.
Ensure consistency between the brand and the customer base identified in each investment’s business strategy and plan.
Identify and vet partnerships that support the company mission and vision, promote community lifestyles, and advance investment strategy and performance.
Review advertising, messaging, websites, and collateral for accuracy and relevance, including wording, brand identification, creativity, contact information, and results.
Research competitive communities, market shifts, employment trends, submarket changes, new products and renovations, primary businesses, market trends, and differentiators that may affect asset value or performance.
Understand and discuss area communities, pricing, products, promotions, customer demographics, and employment bases.
Manage the effectiveness of lead-generation and advertising platforms to drive qualified sales leads.
Provide guidance, recommendations, and reporting on results and effectiveness to assigned communities and portfolios.
Oversee strategies and programs that support portfolio performance goals by creating and implementing lead-generation action plans.
Evaluate advertising costs per lead and per move-in and make decisions about entering or exiting advertising channels.
Recommend effective outreach marketing, on-site curb appeal, resident functions, advertising campaigns, and resident-retention efforts to build positive awareness in local neighborhoods and communities.