Tourism Content Marketing Manager

Economic Development Partnership of North Carolina • Raleigh, NC

2d • Hybrid

About The Position

As a Content Marketing Manager at Visit North Carolina, you will be at the forefront of promoting our state's attractions, culture, and experiences to travelers from around the world. You will play a pivotal role in shaping our brand's narrative through compelling content creation, management, and strategy. We are seeking a passionate and creative individual who can lead our content efforts, driving engagement, and inspiring wanderlust among our audience.

Requirements

• High school diploma or GED required; Bachelor's degree preferred
• 3-5 years marketing or writing experience required
• Experience in a tourism related field preferred
• Proficiency in MS Office specifically Outlook, Excel, and PowerPoint
• Basic experience with Adobe
• Salesforce or other CRM experience preferred
• Valid Driver’s license and passport
• Basic Economic Development Certification (or equivalent) is a plus
• Requires ability to work independently to perform job requirements with minimal supervision
• Use sound judgement, discretion and discernment. Considers all facts before deciding on the most appropriate action.
• Maintain high level of productivity and self-direction
• Complete work in a timely manner and is responsible and accountable for job performance
• Plan and organize tasks and work responsibilities to achieve objectives
• Skilled in relationship building and networking with a diverse population of organizations and associations
• Highly developed oral and written communication skills
• Excellent time management skills, including the demonstrated ability to meet timelines and prioritize multiple projects
• Team orientation and ability to work effectively with peers, subordinates and supervisors

Responsibilities

• Develop, oversee and execute an integrated content strategy aligned with our tourism objectives and target audience.
• Working with Brand Marketing Manager to ensure alignment with brand identity.
• Collaborate with cross-functional teams including Public Relations, Film, and Partner and Industry Relations (Outdoor NC); and contracted agencies, including but not limited to travel guide publisher, Marketing AOR, media vendors, etc. to identify key content themes and initiatives.
• Direct the content team within the marketing agency of record overseeing the relationship with and output of that team to achieve Visit North Carolina's goals.
• Foster audience engagement and performance through interactive content, storytelling, and user-generated content initiatives.
• Oversee content calendar; review content performance and adjust strategies as needed.
• Provide input and strategy direction on marketing agency of record media purchases and partner program creation alongside Brand Manager and Director of Marketing.
• Oversee development, execution and editorial of content across the following owned channels: Website: Oversee VisitNC.com strategy and functionality, working with agency teams to continuously improve user experience and enhance content opportunities.
• Social Media: Manage the state tourism office's presence on owned social media/algorithmic platforms, ensuring engaging content that fosters performance.
• Email: Manage execution of direct email marketing campaigns to nurture leads, promote events, and share travel-related content.
• Travel Guide: Oversee editorial content for the NC Travel Guide, working with publisher of record and editorial team.
• Oversee development, execution and editorial of content across the following shared/borrowed channels: Content Creators: Oversee strategy and management of content creator partnerships, working with agency teams and creators to develop engaging, brand-aligned content that supports visitation goals and audience engagement across digital platforms.
• Custom/Sponsored Content: Oversee the procurement of custom content and editorial direction, working closely with media buying team and Marketing Brand Manager to ensure that publishers are a good fit with our overall visitation and audience segment goals.
• Attends weekly agency status meetings.
• Build positive working relationships with agency vendors.
• As needed, attend/represent Visit NC at relevant industry events, conferences and stakeholder meetings, including NC Travel & Tourism Board, NC Travel & Tourism Coalition and EDPNC Board of Directors meetings as needed.
• Attends meetings with industry partners, including regional tourism conferences/gatherings as needed.
• Stays current on marketing best practices and industry trends, which may require attending educational conferences or training.
• Reviews and approves expenses relating to content marketing programs.
• Assists with other Visit NC responsibilities, as needed.
• Note: Although this position has no direct reports, position requires oversight/assistance of international and domestic representative contractors, coordination of finances for groups and significant professional judgment.

Benefits

• Competitive compensation and performance incentives that reward impact and results
• Hybrid work schedule that supports flexibility, and balance
• Generous time off , including 4 weeks of PTO, 9 paid holidays, 3 sick and wellness days, and 3 flex holidays
• 401(k) with a 5% employer match after six months to help you build long-term financial security
• Paid parental leave , including 8 weeks of maternity leave and 4 weeks of paternal leave, because family matters
• Comprehensive medical, dental, and vision coverage , with HSA and FSA options
• Company paid short- and long-term disability coverage as well as 50K life insurance for added peace of mind
• Employee Assistance Program that covers your entire household’s wellbeing
• Voluntary benefit options such as critical illness, accident, hospital indemnity, life insurance and pet insurance
• Corporate amenities such as paid parking, gym access and complimentary snacks
• Family Forward Certified , reflecting our commitment to family-friendly workplace practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree