Content Marketing Manager

Serenity Mental Health Centers • Sandy Springs, GA

3d • $95,000 - $130,000 • Onsite

About The Position

We’re seeking a talented and motivated Content Marketing Manager to join our Marketing team. As a Content Marketing Manager, you’ll lead how Serenity earns visibility and authority in search, from traditional organic results to the AI-powered tools people increasingly use to find mental health care. You'll own our website content and AI/SEO strategy, manage our external SEO and web partners, and lead and develop one direct report focused on AI and SEO.

Requirements

• 5+ years of experience in content marketing, SEO, or digital communications, including ownership of organic search strategy.
• Demonstrated understanding of how content, structured data, and links influence both traditional search and AI-driven discovery.
• Working knowledge of CMS/website content management and on-page SEO best practices.
• Proficiency with SEO and analytics tools, and familiarity with the emerging tools used to track AI search visibility.
• Experience managing or mentoring others, with a genuine interest in developing a direct report's skills and career.

Responsibilities

• Own Serenity's website content across both classic SEO and AI-driven discovery, with the goal of growing qualified search traffic to our web properties.
• Own the strategy, development, and management of core content programs, including blogs, articles, press content, resource materials, thought leadership, and campaign content.
• Stay ahead of a fast-moving search and AI landscape, actively monitoring and implementing algorithm updates, AI platform changes, and emerging best practices through trusted industry sources and firsthand testing.
• Maintain the technical foundations of AI discoverability, including FAQ and schema strategy, content freshness, and emerging standards such as llms.txt.
• Serve as the internal point of contact for SEO agency and web agency work, translating business priorities into actionable direction and keeping projects on timeline.
• Lead and grow one direct report focused on AI and SEO, setting priorities, defining performance goals, and running consistent 1:1s.
• Lead FAQ strategy and creation, including question sourcing, prioritization, structure, and continuous improvement.

Benefits

• We cover 90% of medical, dental & vision for you and your family.
• 401(k)
• 10 PTO days (15 days after first year)
• 10 paid holidays
• Employee Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed