Marketing Manager - Content

AccorHotel • Lake Louise, AB

1d • Onsite

About The Position

At Fairmont Hotels & Resorts, our Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair, storytelling abilities and interpersonal skills as Marketing Manager - Content, where you will help drive market share through visual storytelling on social media and online engagement, focusing on our exceptional guest experiences, special offers and exciting events.

Requirements

• 1-2 years’ experience with social media planning, content creation and reporting
• Content creation skills, including photography (still, video, editing), copywriting, and light graphic design
• Excellent knowledge and proficiency of Microsoft Office (Outlook, Word, Excel, PowerPoint) required
• Excellent communication, organizational skills, strong interpersonal and problem-solving abilities required
• Highly responsible & reliable
• Ability to work well under pressure in a fast-paced environment
• Ability to work cohesively as part of a team with minimum supervision
• Ability to focus attention on guest needs, remaining calm, professional and courteous at all times
• Must be legally authorized to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Nice To Haves

• Knowledge of Adobe Creative Suite (In Design, Photoshop, and Illustrator) considered a strong asset
• Post-secondary education in Marketing, Communications, Digital Content or similar an asset
• Previous experience working with a CMS (Content Management System), Word Press, Wix etc an asset
• Previous hotel or destination marketing experience an asset

Responsibilities

• Act as an in-house content creator, regularly shooting photos and videos of key happenings and property activations for inclusion on resort social channels and support in creating visual graphics for paid social promotions.
• Manage all resort social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Threads) with support from our Marketing Managers and Director of Public Relations, ensuring all channels are current, engaging and aligned with regional campaigns and initiatives.
• Maintain the accuracy of online content across all hotel owned websites and third-party platforms. Ensuring a consistent tone and brand voice that embodies enthusiasm for our unique destination
• Idea generation and execution of online content including blog posts, social media ads and e-blasts to showcase Lake Louise as a year-round destination.
• Plan, manage and execute photography and video shoots in collaboration with the Marketing Manager’s to create new and engaging content on an ongoing basis.
• Contribute to development of the resorts marketing team’s seasonal and annual marketing plan, as well as regional and corporate campaigns and promotions.
• Design and create promotional materials as required for: seasonal campaigns, events, in-house offerings and sales team collateral.
• Work with the Marketing Managers on hotel design elements to ensure cohesive messaging and brand presence.
• Other duties as assigned

Benefits

• Subsidized staff accommodation provided on-site for full time status employees
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $8/meal)
• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health (up to $5,000/year), Orthodontics (up to $2,500/year), Fertility Drugs and Gender Affirmation (Lifetime maximum of $10,000) for full time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program - Discounted room rates including 50% off all food & beverage at Fairmont Resorts in Banff, Lake Louise, Jasper & Whistler (subject to availability)
• Opportunity to develop your talent and grow within Fairmont Chateau Lake Louise and over 5,000 properties with Accor

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree