Content Marketing Manager
About The Position
As our Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets — from high-impact case studies to video stories — that appeal to our diverse audience of engineers, designers, and innovators. You will be the primary engine for Formlabs’ technical storytelling. You aren’t just a writer; you are a content "quarterback" who can translate complex hardware innovations into compelling narratives that drive lead generation and brand authority. If you’re passionate about technology, have a flair for the written word, a knack for the perfect tone, and a drive to tell stories, this is the perfect challenge for you!
Requirements
- 2+ years of writing and editing experience, preferably for web or other digital media
- 2+ years of experience in online content or communications strategy, both planning and execution
- University/college education in marketing, business, engineering, journalism, communications, education, linguistics, public relations, or similar
- Prolific writing skills and attention to detail
- Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
- Proven ability to work independently and cross-functionally
- Analytical, proactive, and goal-driven mindset
- Structured and strong project management skills
Nice To Haves
- Technical background, “engineer turned marketer” or experience with any of the industries we work with in 3D printing
- Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, and CMS editing
- Experience with photo and video production
- Working knowledge of SEO tactics
- Familiarity with CAD modeling and 3D printing
Responsibilities
- Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase traffic to our website, and drive lead generation and sales
- Identify and interview customers and collaborate with them to publish both written and video case studies
- Produce high-quality guides and white papers derived from in-depth research and hands-on experimentation with various applications
- Create content for sales enablement and sell sheets that support new products
- Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
- Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
- Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
- Manage content creation and distribution across our digital channels (web, social, email, etc.)
- Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
