Tour Marketing & Press Coordinator

Allied Global Marketing•New York, NY

2d•$50,000 - $55,000•Hybrid

About The Position

Allied Touring is the leading tour marketing, publicity, and engagement management agency representing Broadway shows and other live events touring across North America. A division of Allied Global Marketing and their 24 global offices, Allied Touring works with venues in 100+ markets, combining local insight with national strategy to provide a one-stop solution for theatrical and live entertainment marketing and publicity needs. Based in NYC, the agency has represented more than 90 shows including 15 of the past 25 Tony Award®-winning Best Musicals and five Tony Award®-winning Best Plays. For more information, visit AlliedTouring.com or AlliedGlobalMarketing.com. Preferably based in NYC with remote flexibility, the Tour Marketing & Press Coordinator supports the execution of marketing, publicity, and audience engagement campaigns for major touring Broadway productions and live entertainment events across North America. This is a client-facing position that requires exceptional organization, attention to detail, strong communication skills, and the ability to manage multiple priorities in a fast-paced environment. The coordinator serves as a key point of contact among producers, general managers, company members, venue staff, and internal teams, helping ensure campaigns are executed accurately, efficiently, and on schedule.

Requirements

1-3 years of relevant experience in publicity, communications, marketing, account coordination, project management, live entertainment, performing arts, events, or a related field
Internship, fellowship, or equivalent hands-on experience will also be considered
Experience managing multiple projects, deadlines, and stakeholder relationships simultaneously
Strong written, verbal, and interpersonal communication skills
Excellent organizational skills and attention to detail
Ability to prioritize effectively and exercise sound judgment in a fast-paced environment
Experience working directly with clients, partners, vendors, or external stakeholders preferred
Familiarity with social media platforms and digital communications tools preferred
Strong proficiency in Microsoft Office Suite, particularly Outlook, Excel, and Teams
Working knowledge of Google Workspace
Comfort using AI and emerging technology tools to support productivity and workflow efficiency

Nice To Haves

Has a genuine interest in building a long-term career in live entertainment, touring Broadway, marketing, publicity, or audience engagement

Responsibilities

Manage day-to-day execution of marketing and publicity campaigns across multiple tours and markets simultaneously
Coordinate press opportunities including interview requests, media appearances, promotional events, and special engagements
Vet, schedule, confirm, and track media opportunities while maintaining clear communication with all stakeholders
Prepare and distribute confirmation memos, schedules, press materials, and campaign updates
Coordinate promotional performances, press events, and special appearances with venue staff, media partners, and event representatives
Support the development and implementation of marketing, publicity, and audience engagement strategies
Assist with social media and audience engagement initiatives across assigned campaigns
Prepare and circulate press clippings, media coverage reports, and campaign recaps
Compile, proofread, and traffic content for engagement playbills and programs
Review artwork, copy applications, and marketing materials to ensure compliance with established brand and style guidelines
Initiate and manage creative requests in coordination with Allied's in-house creative production team and/or outside vendors
Generate status reports, campaign summaries, and post-engagement analysis
Build and maintain professional working relationships with clients, venue personnel, media contacts, and internal teams
Participate in regular client meetings and contribute to campaign planning and execution