TikTok Shop Strategist

Common Thread Collective•Costa Mesa, CA

1d•$90,000 - $110,000

About The Position

A TikTok Shop Strategist at CTC is an expert in all things TikTok commerce. You will own an end-to-end client strategy, from shop structure and product selection to creator, media, and campaign planning. You will work closely with clients as their primary point-of-contact and lead strategist, analyzing performance data across shop, creator, and ad metrics to drive measurable GMV and contribution margin growth. You will mentor Junior and Mid-level Strategists, enforce best practices across the department, and partner cross-functionally with Creative, Community, Media, and Ops to deliver excellence for every brand you own.

Requirements

Committed to making decisions informed by research.
Customer service is referenced as the bar that others strive to emulate.
Pride in arriving to meetings prepared with insight to contribute.
Organize your time and say “no” appropriately so that you can attend to what is most critical.
Committed to approaching challenge & failure with curiosity about how to improve.
Your word is trustworthy; you do what you say you will.
Passionate about building brands for the next generation.
Gather context ahead of meetings so that you arrive prepared with insight and input.
Clearly articulate your expertise so that even a beginner can understand the concept.
In the habit of documenting and reporting your work.
Seek opportunities to refine your skills without being prompted.
Desire to inspire others with your excellence and expertise.
Willing to put in the reps to be an expert in your domain.
Resist the temptation to play victim; instead, you take 100% ownership over outcomes.
Direct report count varies by team structure.
Client-facing. You are the primary point of contact for your assigned brands.
Setting the weekly cadence for your teams while building toward quarterly growth targets.

Nice To Haves

Hands-on experience managing TikTok Ads in conjunction with organic Shop performance.
Deep familiarity with TikTok’s creator landscape, meaning how to identify, vet, and activate creators that convert.
Experience building or refining department-level workflows, templates, and standard operating procedures.
Comfortable pulling and interpreting raw data sets; able to QA reporting and spot anomalies before clients do.

Responsibilities

Own end-to-end client strategy from shop structure and product selection to creator, media, and campaign planning.
Develop quarterly growth plans aligned with GMV, contribution margin, and brand goals.
Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence.
Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance.
Own performance results across shop, creator, and ad metrics; track progress weekly.
Deliver actionable insights: what worked, what didn’t, and what’s next.
Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly.
Present clean, digestible reports that tell the story behind the numbers.
Stay at the bleeding edge of TikTok Shop updates and ensure “what’s working now” is documented and communicated across the team.
Enforce best practices across shop setup, product listings, creator programs, and campaign execution.
Manage the day-to-day workflow with each role supporting each brand’s Shop; ensure smooth coordination across creative, community, and operations.
Set clear expectations and priorities for the week; monitor Command Center hygiene.
Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively.
Partner with Ops on new client onboarding, shop health, and system setup.
Work with Creative and Community to ensure content aligns with brand positioning and sales strategy.
Collaborate with Media to align ad strategy with organic momentum and creator performance.
Serve as the single point of contact for your assigned brands.
Keep clients informed, never surprised, meaning recap meetings, flag risks, and document decisions.
Translate client feedback into clear actions and manage expectations with honesty and professionalism.
Protect client trust by maintaining confidentiality and follow-through.
Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge.
Mentor Junior and Mid-level Strategists, providing guidance on complex account issues and professional development.