TikTok Strategist & Affiliate Manager

Zulay Kitchen•Clearwater, FL

About The Position

Own and grow Zulay Kitchen’s entire TikTok presence, with a strong focus on TikTok, content strategy, creators, and affiliate revenue. This person will be responsible for building the strategy, identifying winning creative, growing our creator/affiliate network, and turning TikTok into a major revenue channel.

Requirements

Lives on TikTok
Understands what makes content go viral
Knows how to turn attention into sales
Experience managing creators/affiliates
Creative and highly commercially minded

Responsibilities

Own the overall TikTok and TikTok Shop strategy.
Develop creative concepts, hooks, trends, and content strategies that drive views and sales.
Recruit, onboard, and manage TikTok creators and affiliates.
Build and maintain strong relationships with high-performing creators.
Create content briefs and creative direction for creators.
Track content, affiliate, and TikTok Shop performance and optimize based on results.
Identify winning products, creators, and content and scale what works.
Stay on top of TikTok trends, viral content, sounds, and platform changes.
Work with the paid media team to identify organic content that can be scaled through advertising.
Set goals and KPIs for TikTok growth, content production, creator partnerships, and revenue.
Build systems and processes for consistently producing high-performing TikTok content.