TikTok Shop Affiliate Strategy Manager
About The Position
Reach Social is an official TikTok Shop Partner and one of the fastest-growing TikTok Shop agencies in the US, servicing 7-9 figure household brands. We aim to be the most sought-after social commerce partner. This role offers an opportunity to join a driven and ambitious team and participate in the next generation of commerce and digital marketing. We build repeatable creator systems that drive real GMV by combining affiliate strategy, creator relationships, merchandising, and content insight. You are a highly motivated, fast-learning, and clear communicator responsible for developing creator strategies and creator briefings for our agency accounts. You are excited about diving into the TikTok ecosystem, understanding how to create viral content, and affiliate management. You are comfortable partnering with senior e-commerce client stakeholders and operating in fast-paced environments. This role sits at the intersection of creator strategy, performance analysis, and execution. You will be responsible for recruiting and managing high-quality creators, structuring affiliate programs (open, target, and TAP campaigns), and continuously optimizing for GMV growth. If you're excited by creators, obsessed with performance, and want real ownership, this role is for you.
Requirements
- 2+ years experience in organic content creation, social media marketing, and/or affiliate marketing
- 1 year experience in TikTok Shop
- Exceptional communication skills
- Deeply passionate about being a creator and building a creator community
- Excellent organizational abilities
- Existing knowledge of the TikTok platform and consumer behaviors on the platform
- Willingness to learn fast
Responsibilities
- Own the affiliate growth strategy for assigned TikTok Shop accounts
- Design and manage open plans, target plans, and TAP campaigns
- Recommend commission structures, bundles, and offers that incentivize creator output
- Identify when to lean into seeding, retainers, or live-focused affiliates
- Source high-quality creators through Affiliate Center, outreach, and internal creator communities
- Build and maintain relationships with top-performing affiliates
- Manage creator seeding programs and retainer creator rosters
- Coordinate creator briefs, content expectations, and posting cadence
- Monitor affiliate GMV, content output, conversion trends, and ROI
- Identify winning creators and content formats to scale
- Diagnose underperformance and implement corrective strategies
- Share weekly insights and actionable learnings with internal teams and clients
- Work closely with Client Success Managers, Media Buyers, and Shop Ops
- Align affiliate pushes with merchandising, promotions, and product launches
- Support live-affiliate initiatives and campaign launches
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
