TikTok Shop Content Strategist

Spotlight Media

1d • $60,000 - $75,000 • Remote

About The Position

Spotlight Media is seeking a TikTok Shop Content Strategist who understands that great TikTok content originates from deep insight. This role transcends a traditional social media manager position, focusing beyond captions and content calendars. The strategist will delve into product appeal, consumer understanding, and current TikTok cultural and creative landscapes to develop content that drives attention, engagement, and sales. Working across diverse brands and product categories, the role involves crafting creative strategies and concepts for short-form TikTok Shop content. The ideal candidate is inherently curious, highly creative, commercially astute, and deeply immersed in TikTok culture, capable of adapting trends for specific brands and products. This position will transform insights into creative concepts, testing strategies, creative briefs, hooks, storylines, and content frameworks for execution by creators and production teams.

Requirements

• 3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field.
• Strong understanding of TikTok and short-form video content.
• Demonstrated ability to develop original creative concepts for social media.
• Strong understanding of what makes content engaging in the first few seconds.
• Excellent written and verbal communication skills.
• Strong understanding of consumer behavior and how consumers make purchasing decisions.
• Ability to understand a product quickly and identify compelling consumer-facing benefits and angles.
• Ability to turn strategic insights into actionable creative concepts and briefs.
• Strong research skills and an ability to identify meaningful trends rather than simply copying what is popular.
• Highly organized and able to manage multiple brands and creative initiatives simultaneously.
• Comfortable working in a fast-paced, high-accountability environment.

Nice To Haves

• Direct experience creating or strategizing TikTok content.
• Experience with TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce.
• Experience working with creators or influencers.
• Experience developing creative briefs for short-form video.
• Experience with creative testing and performance marketing.
• Experience working with consumer brands.
• Experience in beauty, health & wellness, food & beverage, fashion, lifestyle, or other consumer categories.
• Strong understanding of U.S. consumer trends and culture.
• Experience using TikTok Shop or other social commerce platforms.
• Experience analyzing content performance and using data to inform creative decisions.
• Portfolio of creative strategy, campaigns, concepts, briefs, or content examples.

Responsibilities

• Develop creative strategies for TikTok Shop brands based on product, target consumer, competitive landscape, and current TikTok environment.
• Deeply understand clients' products, differentiators, customers, and the problems their products solve.
• Identify the intersection between brand positioning, consumer psychology, TikTok culture, and commerce.
• Develop creative concepts specifically for short-form TikTok content.
• Translate business objectives and product benefits into compelling content ideas.
• Identify opportunities to make products culturally relevant and native to TikTok.
• Develop creative frameworks adaptable and scalable across multiple content pieces.
• Continuously research TikTok trends, formats, creators, sounds, hooks, storytelling styles, memes, and emerging content patterns.
• Understand broader U.S. consumer trends and cultural conversations and identify opportunities for clients.
• Develop creative testing strategies to determine what concepts, hooks, messages, formats, and angles resonate with consumers.
• Create multiple creative variations around a single product or consumer insight.
• Develop hypotheses around why certain creative concepts should perform.
• Analyze creative performance and use results to inform future concepts.
• Identify winning creative patterns and determine how they can be iterated, scaled, or repurposed.
• Help establish repeatable creative testing frameworks across client accounts.
• Balance creative originality with performance and commercial objectives.
• Develop clear, actionable creative briefs for creators, editors, production teams, and other creative partners.
• Translate strategic insights into specific creative direction.
• Provide creators with strong hooks, concepts, talking points, story structures, CTAs, product angles, and executional guidance.
• Ensure creative briefs give creators enough direction to execute successfully without making content feel overly scripted or inauthentic.
• Continuously improve the quality and effectiveness of Spotlight's creative briefing process.
• Generate a high volume of original, strategically relevant content concepts.
• Develop concepts translatable into compelling short-form videos.
• Think beyond traditional product demonstrations to develop entertaining, educational, emotional, relatable, surprising, or culturally relevant concepts.
• Create strong opening hooks designed to capture attention in the first few seconds.
• Develop different creative angles for different consumer personas and purchase motivations.
• Identify ways to communicate product benefits without making content feel like a traditional advertisement.
• Develop concepts specifically designed to drive TikTok Shop actions such as product discovery, engagement, clicks, and purchases.
• Stay deeply immersed in TikTok and understand what is currently working on the platform.
• Monitor emerging trends before they become oversaturated.
• Identify trends appropriate for specific brands and products rather than blindly chasing viral formats.
• Understand U.S. consumer culture, behaviors, conversations, and emerging interests.
• Identify cultural moments and trends that can be leveraged for timely content.
• Maintain a strong understanding of TikTok-native storytelling and what makes content feel authentic to the platform.
• Regularly bring new creative inspiration and ideas to the team.
• Partner closely with Account Managers, Creator Managers, clients, and creators to develop effective content strategies.
• Participate in client strategy discussions and contribute creative recommendations.
• Help educate internal teams on emerging TikTok trends and creative opportunities.
• Communicate creative ideas clearly and persuasively.
• Take feedback and iterate quickly without losing the strategic intent behind the concept.
• Work across multiple brands and categories while maintaining a deep understanding of each client's unique positioning and audience.

Benefits

• Medical
• Dental
• Vision
• 401k
• Take it as you need it PTO after 90 days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed