TikTok Shop Content Strategist (Remote) | USA
About The Position
Alleyoop is redefining what “getting ready” means by creating multifunctional makeup products that significantly reduce routine times. The brand is built for women who value both looking put-together and reclaiming their morning time. Alleyoop is building a content-led beauty brand powered by TikTok, TikTok Shop, and creators. This role is for someone who understands how content performs on TikTok, creator dynamics, and the TikTok Shop environment. The position focuses on analyzing, breaking down, and scaling successful content by identifying winning patterns and translating them into clear direction for creators and the brand. The role offers a direct impact on Alleyoop's content strategy and TikTok Shop growth within a fast-moving team.
Requirements
- Experience in TikTok, TikTok Shop, beauty, creator marketing, or performance content.
- Deep understanding of what makes TikTok content perform.
- Strong instinct for hooks, formats, trends, and consumer behavior.
- Naturally good at recognizing patterns across large volumes of content.
- Spent serious time inside the TikTok and creator ecosystem.
- Understand viral content beyond surface-level trends.
- Have created content, managed creators, worked in TikTok Shop, or analyzed high volumes of performance content.
- Ability to watch 100 videos and quickly identify what the top five have in common.
- Enjoy figuring out why something worked, then testing whether it can work again.
- Prefer high-growth, fast-moving environments over traditional corporate structures.
- Extremely motivated and proactive.
- Highly analytical with strong attention to detail.
- Clear thinker and communicator.
- Comfortable moving quickly and making decisions from imperfect data.
Responsibilities
- Review high volumes of TikTok content daily, especially TikTok Shop and beauty content.
- Break down hooks, structure, retention, messaging, product positioning, and formats.
- Identify why certain videos generate views and sales while others don't.
- Find winning concepts early and move quickly to scale them.
- Spot trends across creators, affiliates, competitors, and the broader beauty category.
- Identify repeatable formats that consistently drive views and sales.
- Recognize emerging patterns before they become saturated.
- Separate one-off viral videos from concepts that can actually be scaled.
- Own the numbers across the creator content system, tracking weekly and monthly metrics such as number of winning concepts identified, total views across creators, total TikTok Shop GMV, and total videos posted by creator.
- For top creators, track GMV per video, CVR, and total views.
- Manage long-tail creators at the system level and flag creators or concepts that are beginning to scale.
- Push winning concepts through the system by tracking and driving the number of creators posting each concept, total remakes, new hooks and angles tested, and performance of each iteration.
- Extract as much scale as possible from every winning concept.
- Turn winning insights into simple, repeatable content playbooks.
- Standardize how creators approach hooks, formats, angles, and product storytelling.
- Build a system where learnings from one creator improve the output of every creator.
- Continuously improve how Alleyoop identifies, distributes, and scales content.
- Give creators clear direction based on actual performance data.
- Help determine which concepts creators should remake, iterate on, or stop.
- Support content strategy around product launches and major pushes.
- Ensure creators know exactly what is working and what to create next.
- Translate winning creator concepts into ideas for Alleyoop's own channels.
- Generate new hooks, angles, and formats based on proven performance.
- Track remakes of winning concepts on the brand account.
- Track angles tested against each concept.
- Help turn the brand account into another scalable content engine.
Benefits
- Competitive compensation with a fast growth path
- Opportunity to significantly influence the future of the brand
- Direct access to the founder
- Real ownership over the content strategy
- Flexible PTO policy
- Generous medical benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
