Ticketing Manager

Troon • Birmingham, AL

13h

About The Position

Eventive Sports, located in Birmingham, Alabama, is hiring a full-time Ticketing Manager to oversee ticketing operations for Eventive Sports-managed events. The role administers the Tixr ticketing platform and manages ticket sales systems, reporting and analytics, customer service, and on-site ticketing operations. The manager analyzes sales and customer data and supports social media campaigns intended to drive demand for live events. This is a fast-paced, hospitality-focused live-event role within Troon, a global golf and community management company.

The position works across premier sporting events and live entertainment properties in a collaborative environment with growth potential. The posting describes a competitive salary and benefits package, with eligibility for medical, dental, and vision coverage; a 401(k) with employer match for employees age 19 and older; and paid time off and leaves of absence subject to applicable law, eligibility criteria, plan documents, and company policies.

Requirements

• Experience working with ticketing platforms such as Tixr, Ticketmaster, Etix, or similar systems is strongly preferred.
• Strong analytical skills and the ability to interpret and present data clearly.
• Familiarity with social media platforms and analytics tools, such as Meta, X/Twitter, Instagram, TikTok, and Google Analytics.
• Excellent customer service and communication skills.
• Ability to manage multiple events and deadlines simultaneously.
• Ability to work nights, weekends, and event days as required.
• Proficiency in Microsoft Office Suite.

Nice To Haves

• Bachelor’s degree in Sports Management, Business, Marketing, or a related field preferred.
• Two to three years of experience in ticketing operations, event management, or sports marketing preferred.

Responsibilities

• Serve as the primary administrator for the Tixr ticketing platform across Eventive Sports properties and events.
• Set up and manage ticketing builds, including ticket products, pricing, promo codes, access control, and reporting dashboards.
• Monitor ticket sales, trends, and revenue performance using Tixr data and analytics, and report regularly to event teams and leadership.
• Develop and distribute sales reports, pacing updates, and forecasts to support marketing and operational decision-making.
• Manage ticketing-related customer service, including inquiries, refunds, exchanges, and issue resolution.
• Oversee on-site ticketing operations at events, including staffing, troubleshooting, scanning, and box office management.
• Analyze ticket sales performance, revenue trends, and customer behavior to inform pricing, promotions, and marketing strategies.
• Monitor conversion rates, sales funnels, and digital campaign effectiveness.
• Provide actionable insights and recommendations to improve ticket sales and fan engagement.
• Coordinate with marketing teams on promotions, on-sale timelines, and digital campaigns.
• Ensure accurate financial reconciliation of ticket sales, settlements, and post-event reporting.
• Train internal staff and event partners on ticketing systems and processes as needed.
• Support paid and organic social campaigns by providing data insights and optimizing messaging based on performance.

Benefits

• Medical, dental, and vision coverage, subject to applicable plan terms and eligibility.
• 401(k) with employer match for employees age 19 and older, subject to applicable plan terms and eligibility.
• Paid time off and leaves of absence in accordance with applicable law and eligibility criteria.
• Competitive salary and benefits package.

What This Job Offers

• Job Type: Full-time