Vice President - Tesla Brand Manager

JPMorganChase•Plano, TX

About The Position

As the Tesla Brand Manager in Chase Auto, you will drive brand strategy and execution across customer touchpoints. You will lead the development and implementation of brand initiatives that align with business objectives and enhance the customer experience. The role brings structure, cadence, and accountability to the team's work; manages product and technology roadmaps; and leads initiatives from business design and requirements through testing, operational impact analysis, and deployment. You will partner with the Brand Director and Auto support teams to build scalable processes suited to EV manufacturers, and work with Operations and CX teams to ensure changes are ready to run and improve the customer and financing journey. You will also own performance reporting and business insights, monitor EV and portfolio trends, support strategic and executive materials, and prepare client-facing reports and presentations for the OEM partner.

Requirements

5+ years of experience in program or project management, business analysis, or a related role in financial services or another matrixed organization.
Proven ability to structure and manage multiple concurrent projects through tracking, status cadences, documented decisions, and early risk escalation.
Experience taking initiatives from concept to implementation, including business requirements, user acceptance testing, operational impact analysis, and deployment.
Strong analytical and problem-solving skills, including experience building recurring performance reports and translating data into insights and recommendations.
Ability to partner across Operations, CX, Product, Technology, Risk, and Controls to drive alignment and results.
Clear, concise written and verbal communication skills, including the ability to draft materials for senior audiences.
High degree of ownership, organization, and attention to detail, with comfort in a fast-paced, evolving environment.
Advanced Excel and PowerPoint skills.

Nice To Haves

Experience working with OEMs, private-label captive finance companies, co-brand partnerships, or direct-to-consumer digital platforms.
Familiarity with credit, risk, compliance, controls, and governance frameworks.
Experience with business cases, portfolio performance, or P&L analysis.
Experience with data and visualization tools such as SQL, Tableau, or Alteryx, or project management tools such as Jira.
Bachelor's degree in Business, Finance, or a related field; PMP or similar certification is a plus.

Responsibilities

Bring structure, cadence, and accountability to team projects by maintaining a project tracker, running status reviews, recording decisions and owners, and flagging risks early.
Manage the product and technology roadmap, prioritizing initiatives based on business impact, customer experience, operational readiness, and portfolio performance.
Work with the Brand Director and Auto support teams to build scalable, consistent processes that meet EV manufacturers' needs.
Lead initiatives end to end, including business design, project planning, requirements, user acceptance testing, operational impact analysis, and deployment.
Use JPMorgan Chase capabilities to support Tesla's growth objectives and strengthen the finance partnership.
Partner with Operations and CX teams, and manage stakeholder communications and deployment plans.
Serve as the team's main point of contact for reporting, analytics, and business insights; own recurring reporting on SLAs, performance to plan, and financial performance; and handle ad hoc analysis requests.
Track EV industry, competitor, digital retailing, and portfolio trends to identify opportunities, close performance gaps, and inform program strategy.
Support team members preparing data, analysis, and draft materials for Executive Committee meetings, Business Unit Reviews, and strategic updates.
Prepare client-facing presentations and reports, meeting agendas, and records of key program decisions with the OEM partner, ensuring they follow contractual requirements.
Support pricing analysis and marketing work as needed.