Territory Sales Manager - Upstate New York

Uncle Arnie's

2d•$70,000 - $85,000

About The Position

Uncle Arnie's is hiring its first territory manager in Upstate New York, covering Albany, the Hudson Valley, and Upstate. The Territory Sales Manager will own sales and sell-through across the territory, building relationships with dispensary buyers, budtenders, and distributor representatives. This is a market-building role involving territory planning, account development, retail execution, and market feedback to support the company’s growth in New York. The manager will open dispensary accounts, grow product distribution, maintain reorder activity, and ensure the brand is visible and correctly placed. They will train budtenders, plan compliant in-store activations, coordinate with distributor and manufacturing partners, maintain CRM records, and use sales and market data to guide account priorities. The role requires compliance with New York Office of Cannabis Management rules. Success is measured by territory coverage and planning, new accounts, revenue and account growth, reorders, SKUs per account, inventory availability, distributor collaboration, and budtender training and resulting sell-through. The position offers a base annual salary of $70,000 to $85,000, with performance incentives.

Requirements

Live in the Upstate New York area and know its neighborhoods, traffic, and retail landscape.
At least 2 years of field sales experience in licensed cannabis or beverage, with responsibility for a territory and sales target.
Demonstrated success opening accounts and growing sell-through, rather than only taking orders.
Experience working with or through a distributor’s sales team.
Organized and self-directed, able to plan routes, maintain CRM records, and work without daily check-ins.
Comfort with sales numbers and reports, and ability to identify priority accounts.
Be at least 21 years old and able to pass any state-required registration for working in the cannabis industry.

Nice To Haves

Licensed adult-use cannabis sales experience, ideally in New York; this is the strongest preference.
Existing relationships with New York dispensary buyers and multi-store operators.
Beverage experience in on-premise or retail placement, merchandising, and chain programs.
Experience launching a brand in a new market.
Working knowledge of Office of Cannabis Management regulations for brands and retail marketing.
Valid driver's license.

Responsibilities

Open new dispensary accounts across Upstate New York and expand distribution across the current can lineup and future flavors and formats.
Own buyer relationships at key accounts and multi-store operators, managing reorder timing, SKU gaps, and menu placement.
Track account reorder cycles and act to prevent stockouts or inactive accounts.
Visit accounts on a regular route and maintain product visibility, cold availability where possible, and correct shelf and menu placement.
Train budtenders on products, dosing, and recommendations to new consumers.
Plan and conduct in-store activations and education days in compliance with New York cannabis marketing rules.
Work with distributor sales representatives through ride-alongs, priority setting, and execution oversight.
Coordinate inventory, launches, and promotions with the in-state manufacturing partner and internal team.
Record visits, orders, and account notes in the CRM and keep the sales pipeline current.
Use sales and market data, including Headset, BDSA, and distributor reports, to identify opportunities and evaluate results.
Report competitor activity, pricing, and category trends in the New York market.
Follow New York Office of Cannabis Management rules in every interaction.
Develop a territory plan that ranks target accounts by potential and establishes visit cadence.
Build a regular working rhythm with distributor representatives and open new accounts against agreed targets.
Monitor revenue and door count against goals, active account reorders, SKU count per account, stockouts, and budtender training and sell-through.