Market Specialist - New York (Upstate)

The Wine Group•Rochester, NY
•$62,320 - $93,480

About The Position

The Market Specialist supports sales execution within the retail channel across the Upstate New York market. The position is responsible for lead selling, including key account calls, program execution, and assisting with distributor management. The role requires routine travel throughout the assigned territory to support distributor partners and independent retail accounts. Candidates residing in or near Buffalo or Rochester are strongly preferred based on the territory and business needs. The Wine Group (TWG) produces award-winning wines and alcoholic beverages across more than 120 brands and operates in California, New York, and Australia. The company develops and markets brands globally and produces its products using sustainable practices.

Requirements

  • At least 3 years of field sales experience with a supplier or distributor.
  • Bachelor’s degree required.
  • Knowledge of Nielsen, Excel, PowerPoint, Teams, and Word.
  • Strong analytical thinking and problem-solving skills.
  • Must meet minimum insurance requirements and have a clean motor vehicle record.
  • Proactive spirit and strong initiative.
  • Well organized, able to work independently and in a team environment, and flexible to changes in the wine industry.
  • Ability to work and succeed in a dynamic entrepreneurial environment.
  • Ability to travel with overnight stays.
  • Ability to perform tasks requiring bending, stooping, standing, and twisting.
  • Must be able to lift and carry up to 55 lbs.

Nice To Haves

  • Retailer lead selling experience.
  • Intermediate wine knowledge or associated certifications.
  • Candidates residing in or near Buffalo or Rochester are strongly preferred based on the territory and business needs.

Responsibilities

  • Lead selling and account management within the retail channel across the assigned geography.
  • Build strong relationships with distributor execution teams and field-level management, establishing an effective business rhythm throughout the distributor network.
  • Schedule and lead effective distributor general sales meetings.
  • Drive execution of TWG sales programs and priorities across independent retail accounts within the assigned market.
  • Develop creative sales execution concepts and share successful practices across markets and regions.
  • Assist with field surveys, including local scheduling and execution, as applicable.
  • Drive state-level FSO scorecard performance.
  • Ensure TWG new item launches, monthly retail priorities, and other key initiatives are effectively executed within independent retail accounts.
  • Manage assigned budgets, including incentives, samples, demos and tastings, travel and entertainment, and other departmental expenses.
  • Manage administrative responsibilities, including wholesaler inventory, monthly CPR, phasing calendar, working account lists, and relevant travel and entertainment expenses.
  • Assist in the execution of sales strategy, pricing, programming, and key initiatives for the independent retail channel.
  • Ensure all sales practices comply with applicable state laws and company policies.
  • Perform additional responsibilities as assigned by the Region Manager.
  • Support and model all Company procedures and policies.
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