Market Specialist - New York (Upstate)

The Wine Group•Buffalo, NY

About The Position

The Market Specialist supports sales execution in the retail channel throughout the Upstate New York market. The role focuses on lead selling, including key account calls, sales program execution, and assistance with distributor management. It requires routine travel across the assigned territory to support distributor partners and independent retail accounts. Candidates living in or near Buffalo or Rochester are strongly preferred based on territory and business needs. The position operates in a professional office environment and also involves travel to distributors, market surveys, and industry or company events. The employee must be able to perform tasks involving bending, stooping, standing, and twisting, and lift and carry up to 55 pounds. A clean driving record and compliance with minimum state insurance requirements are required. The posted hiring salary range is $62,320–$93,480. Actual compensation depends on factors including experience, skills, knowledge, abilities, education, and other position-related factors. The Wine Group is an equal opportunity employer.

Requirements

  • At least 3 years of field sales experience with a supplier or distributor.
  • Bachelor’s degree required.
  • Knowledge of Nielsen, Excel, PowerPoint, Teams, and Word.
  • Strong analytical thinking and problem-solving skills.
  • Must meet minimum insurance requirements and have a clean motor vehicle record.
  • Proactive spirit and strong initiative.
  • Well organized, with the ability to work independently and in a team environment, and flexibility to adapt to changes in the wine industry.
  • Ability to work and succeed in a dynamic entrepreneurial environment.
  • Ability to travel, including overnight stays.
  • Ability to bend, stoop, stand, and twist, and to lift and carry up to 55 pounds.

Nice To Haves

  • Retailer lead selling experience.
  • Intermediate wine knowledge or associated certifications.
  • Residence in or near Buffalo or Rochester, based on territory and business needs.

Responsibilities

  • Lead selling and account management within the retail channel across the assigned geography.
  • Build relationships with distributor execution teams and field-level management, establishing an effective business rhythm throughout the distributor network.
  • Schedule and lead effective distributor general sales meetings.
  • Drive execution of TWG sales programs and priorities across independent retail accounts in the assigned market.
  • Develop creative sales execution concepts and share successful practices across markets and regions.
  • Assist with field surveys, including local scheduling and execution, as applicable.
  • Drive state-level FSO scorecard performance.
  • Ensure TWG new item launches, monthly retail priorities, and other key initiatives are effectively executed within independent retail accounts.
  • Manage assigned budgets, including incentives, samples, demos and tastings, travel and entertainment, and other departmental expenses.
  • Manage administrative responsibilities, including wholesaler inventory, monthly CPR, phasing calendar, working account lists, and relevant travel and entertainment expenses.
  • Assist in executing sales strategy, pricing, programming, and key initiatives for the independent retail channel.
  • Ensure sales practices comply with applicable state laws and company policies.
  • Perform additional responsibilities as assigned by the Region Manager.
  • Support and model all company procedures and policies.
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