Territory Sales Manager - NY

Suja Life•New York, NY

1d•Remote

About The Position

This individual will be responsible for supporting the development of business within the Metro NYC/NJ Market. The role involves DSD Selling Partner Support, Education, and Monitoring for Accountability; New and Existing Retail Account Development; Selling Initiative Management and Execution to Drive Business Results; and Selling Tool Monitoring and Refinement. The Territory Sales Manager is responsible for building relationships and brand awareness with selling partners and Metro NYC area retailers, focusing on Independent Retailers, Whole Foods Market, Wakefern/ShopRite, and Key Foods. Success in this role requires effectively training and managing DSD partners, visiting and building relationships with key retail locations, and utilizing internal teams and tools to grow ACV, expand assortment, and achieve sales objectives. The individual will actively identify opportunities and sell Suja Life initiatives within the market, driving business in partnership with Suja Life’s DSD partner. This role involves monitoring retail conditions, collecting market insights, and building, enhancing, and driving sales performance. The team member will be assigned and must track key sales goals and objectives, supporting the development and use of business-driving strategic tools and initiatives for daily store visits to ensure proper shelf placement, correct product assortment, shelf tags, adequate promotions, secondary displays, and other considerations to drive increased sales.

Requirements

Bachelor-level studies.
+5 years of experience in Sales, Sales/Merchandising/Field Marketing.
Experience building relationships at the store level and with individual store buyers and decision-makers.
Experience with Metro NY retail landscape, including independents, ShopRite, Key Foods, and Food Town.
Experience with various routes to market key- Direct/DSD/ Distributor.
Knowledge of US Retail Landscape– Natural/Specialty/Grocery/Mass/Club a plus.
A valid driver's license is required.
Excellent verbal, written, communication, and organizational skills.
Broker Management Skills.
Key business management programs and data platform/portal experience are a must.
Proficiency in MS Office.

Responsibilities

Support the development of business within the Metro NYC/NJ Market.
Provide DSD Selling Partner Support, Education, and Monitoring for Accountability.
Develop New and Existing Retail Accounts.
Manage and Execute Selling Initiatives to Drive Business Results.
Monitor and Refine Selling Tools.
Build relationships and brand awareness with selling partners and Metro NYC area retailers.
Effectively train and manage DSD partners.
Visit and build relationships with key retail locations.
Grow ACV, expand assortment, and achieve established sales objectives and goals for key accounts.
Actively identify opportunities and sell Suja Life initiatives within the market.
Drive the business in partnership with Suja Life’s DSD partner in the market.
Monitor retail conditions and collect market insights.
Build, enhance, and drive sales performance.
Track key sales goals and objectives.
Support developing and use business-driving strategic tools and initiatives.
Ensure proper shelf placement, correct product assortment, shelf tags, adequate promotions, and secondary displays during daily store visits.
Sell Suja through daily store visits to identified retail chains with a focus on growing ACV, securing new placement, optimizing assortment, expanding placement and developing existing customer business within the Metro NYC area.
Partner with retailers, DSD teams and work independently to grow sales by selling in core items, and innovation, along with building displays, POS placement and executing brand-building tactics.
Develop a daily store visit route with a goal of 50+ store visits per week.
Monitor and track pricing and promotions at retail and work to achieve desired price points while ensuring disciplined trade objectives.
Develop, manage, track goals and objectives internally and with retail partners, and DSD partners.
Create strategic go-to-market plans to strengthen and develop partnerships that support company goals and objectives.
Act as a Brand Ambassador in the territory’s customer base.
Train, monitor and support the sales efforts of DSD teams.
Track performance, goals and objectives of DSD teams.
Provide DSD teams with current selling material, SKU Priority Lists, and customized selling material.
Conduct launch training, sell-in support, and manage blitz, and incentives for DSD teams.
Collaborate with Suja Sales co-workers on a strategic business development plan that includes forecasting and goal tracking to meet company objectives.
Focus on individual store location as well as chain sales growth.
Attend and actively participate in trade shows and events as assigned.
Manage DSD incentive programs.
Complete DSD team trackers and tools.
Report progress to Sales Leadership.
Create fact-based sales tools for effective sell-in within customer base.
Review established distribution tracking tools with Sr. Director for corrective action or opportunity with selling partners.
Partner with Sr. Director, Sales Planning Manager, and Category Management team to refine or develop any tracking tools.
Gather, share, and track competitive activity as identified within the marketplace.