Territory Director of Business Development

Pennant Group•Phoenix, AZ

About The Position

The Territory Director of Business Development manages marketing activities for specified areas, including overseeing members of the marketing team, maintaining positive relationships with customers, referral sources, and internal teams, responding to customer requests and concerns, and working with the Executive Leadership Team to negotiate service contracts with managed care organizations, government agencies, and other payers. The position directs local marketing operations, develops and implements marketing initiatives and plans to meet budgeted volume projections, monitors resource allocation and the cost effectiveness of marketing efforts, and contributes to strategic planning. It also maintains knowledge of local markets, payer groups, referral sources, competitors, community resources, and marketing practices.

Requirements

At least three years of experience in health care marketing management, preferably in hospice care operations.
Demonstrated ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Nice To Haves

Bachelor's degree in Marketing, Business Administration, or a related field (preferred but not required).

Responsibilities

Direct daily marketing operations for specified areas and oversee the establishment and implementation of marketing initiatives for the team.
Monitor resource allocation in accordance with budgetary limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgetary volume projections.
Work with the Director of Nursing and Director of Business Development to establish marketing techniques for specialty Clinical Programs.
Use marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Recruit, select, orient, and directly manage members of the marketing team.
Build and monitor community, customer, payer, and patient perceptions of Horizon Home Health and Hospice as a high-quality provider.
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of Emblem Home Health and Hospice markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Maintain knowledge of marketing and share relevant information with organization personnel.
Maintain knowledge of community resources and help customers access resources when Emblem Home Health and Hospice does not provide the needed services.
Monitor and report the cost effectiveness of marketing efforts.
Respond to customer requests and concerns.
Work with the Executive Leadership Team on negotiating service contracts with managed care organizations, government agencies, and other payers.