Director of Business Development

Pennant Group•Concord, CA

12d•$120,000 - $150,000

About The Position

Muir Home Health is seeking an ambitious and strategic Director of Business Development to manage all aspects of organizational marketing. The role includes leading the marketing team, building and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. The Director will oversee daily marketing operations, develop marketing plans and initiatives to meet budgetary volume projections, monitor spending and effectiveness, and contribute to strategic planning and service development. The position is based in Muir Home Health’s East Bay, California operation and offers an annual pay range of $120,000–$150,000.

Requirements

At least 3 years of experience in home health marketing.
At least 1 year of experience in marketing leadership.
Good communication, negotiation, and public relations skills.
A valid driver’s license, automobile insurance coverage, and access to an automobile.

Nice To Haves

A bachelor’s degree in marketing, business administration, or a related field is preferred but not required.

Responsibilities

Direct daily marketing operations and oversee the establishment and implementation of marketing initiatives.
Negotiate service contracts with managed care organizations, government agencies, and other payers to support maximum third-party reimbursement.
Assist the Executive Director with annual budget volume projections and marketing department allocations, and monitor resource use within budget limitations.
Conduct market assessments and develop a comprehensive marketing plan to meet budgetary volume projections.
Collaborate with the Director of Patient Care Services to establish marketing techniques for specialty clinical programs.
Use marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Build and monitor community, customer, payer, and patient perceptions of Muir Home Health as a high-quality service.
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of Muir Home Health markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Monitor and report the cost effectiveness of marketing efforts.