Director of Business Development

Muir Home Health•Concord, CA

10d

About The Position

Muir Home Health is seeking an ambitious and strategic Director of Business Development to lead the organization’s marketing activities in the East Bay area of California. The role manages the marketing team, oversees marketing initiatives, develops and monitors marketing plans and budgets, and builds positive relationships with customers, referral sources, and payers. It also negotiates service contracts with managed care organizations, government agencies, and other payers to support reimbursement and organizational growth. The Director of Business Development works with the Executive Director on annual volume projections and marketing allocations, and with the Director of Patient Care Services on marketing approaches for specialty clinical programs. The position supports strategic planning, monitors the effectiveness and cost of marketing activities, and maintains knowledge of markets, referral sources, payer groups, government agencies, and competitors. Muir Home Health is part of the Cornerstone Group, which includes about 75 home health and hospice agencies nationwide, while operating as a local team.

Requirements

At least 3 years of experience in home health marketing.
At least 1 year of experience in marketing leadership.
Good communication, negotiation, and public relations skills.
Valid driver’s license, automobile insurance coverage, and access to an automobile.

Nice To Haves

Bachelor’s degree in marketing, business administration, or a related field is preferred but not required.

Responsibilities

Direct daily marketing operations, including oversight of the establishment and implementation of marketing initiatives.
Negotiate service contracts with managed care organizations, government agencies, and other payers to ensure maximum third-party reimbursement.
Assist the Executive Director in establishing annual organization volume projections and marketing department budget allocations.
Monitor the allocation of resources according to budgetary limitations.
Conduct market assessments and develop a comprehensive marketing plan to meet budgetary volume projections.
Work with the Director of Patient Care Services to establish marketing techniques for specialty clinical programs.
Use marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Build and monitor community, customer, payer, and patient perceptions of Muir Home Health as a high-quality service.
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain comprehensive working knowledge of Muir Home Health markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Monitor and report the cost effectiveness of marketing efforts.
Manage members of the marketing team and respond to customer requests and concerns.