Technology Consulting Growth & Ecosystem Marketing Leader - Assistant Director

EY•Hartford, DC

4d•$100,000 - $212,500

About The Position

EY is hiring a Technology Consulting Growth & Ecosystem Marketing Leader at the Assistant Director level to lead marketing strategy for its Americas Technology Consulting business. The role develops and executes integrated go-to-market strategies aligned with Consulting priorities, revenue objectives and market opportunities. It works across Technology Consulting, AI, Emerging Technology, alliances, sectors and service lines to connect capabilities to client needs and support growth initiatives. The leader translates complex technology capabilities into market narratives, differentiated solutions and campaigns that generate awareness, engagement, demand and measurable business impact. The role focuses on commercializing emerging offerings, advancing alliance-powered solutions and strengthening ecosystem relationships. It also advises senior leaders, leads and develops team members, and manages complex programs, budgets, agencies and vendors while meeting EY policies and operational requirements. The position is open anywhere in the country. EY describes a comprehensive compensation and benefits package, with base salary ranges that vary by office location. The role typically requires at least 5–7 years of experience and a BA/BS degree.

Requirements

Bachelor of Arts or Bachelor of Science degree required.
Typically at least 5–7 years of experience.
Ability to develop and execute strategic go-to-market initiatives that drive growth, market differentiation and commercial impact.
Experience commercializing technology solutions, alliance-led offerings and emerging capabilities through integrated marketing programs.
Strong understanding of solution marketing, alliance marketing and ecosystem-driven growth strategies.
Ability to translate complex technology concepts into compelling market narratives, value propositions and client-focused messaging.
Strong business acumen and ability to align marketing investments and programs with business priorities and revenue objectives.
Experience building trusted relationships and influencing stakeholders in a highly matrixed organization.
Data-driven approach, including use of market insights, buyer intelligence and performance analytics to optimize results.
Strong project and program management skills, including ability to manage multiple priorities and stakeholders.
Knowledge of digital marketing, account-based marketing, marketing automation and analytics platforms.
Ability to lead through ambiguity, navigate change and identify new market opportunities.
Strong communication, storytelling and executive presentation skills.
Experience managing external agencies, alliance partners and cross-functional teams to deliver measurable business outcomes.

Nice To Haves

Experience marketing technology consulting services, digital transformation solutions, AI-enabled capabilities, emerging technologies or strategic alliances.
Demonstrated success building and executing go-to-market strategies for technology services, solutions or partner-led offerings.
Experience launching and scaling alliance-led programs, co-developed solutions, ecosystem partnerships or emerging technology offerings.
Experience marketing to CIOs, CTOs and other senior technology and business decision-makers.
Experience working with senior executives and influencing strategic business and marketing decisions.
Strong business acumen, critical thinking and analytical skills.
Excellent written and verbal communication skills, including executive presentations, storytelling, listening, interpretation and influencing.
Ability to explain complex technology and business concepts clearly, concisely and compellingly to varied audiences.
Excellent project management, team leadership and interpersonal communication skills.
Poise and confidence interacting professionally with leadership, alliance partners and external stakeholders.

Responsibilities

Lead marketing strategy and go-to-market execution for the Americas Technology Consulting business, aligned with growth priorities, revenue objectives and market opportunities.
Develop integrated marketing programs to build awareness, engagement, demand and pipeline among priority buyer audiences.
Partner with Technology Consulting leadership to identify growth opportunities and turn business priorities into market-facing campaigns and solutions.
Serve as strategic marketing lead for priority alliances, ecosystem relationships and emerging technology partnerships.
Develop and execute joint go-to-market programs that increase market visibility, create demand and strengthen alliance-driven growth.
Commercialize new and emerging offerings through differentiated positioning, messaging and value propositions.
Collaborate with AI, Emerging Technology, alliance, sector and service line marketing leaders to connect capabilities with industry-specific client needs and integrated growth initiatives.
Lead integrated campaigns using thought leadership, digital marketing, executive engagement, account-based marketing, events and sponsorships.
Partner with content strategy teams to develop thought leadership, client stories, executive perspectives and market-facing assets.
Use marketing insights, buyer intelligence and performance analytics to optimize program effectiveness and demonstrate business impact.
Measure and communicate marketing performance across engagement, demand generation, pipeline contribution and strategic growth objectives.
Advise senior Technology Consulting, alliance and business leaders on marketing strategy, market positioning and growth initiatives.
Lead and develop team members and foster collaboration across Technology Consulting, sectors, alliances and BMC specialty teams.
Manage complex marketing programs, budgets, external agencies and vendor relationships while ensuring operational excellence and compliance with EY policies.