Director, Ecosystem Growth Business Development

Acxiom•New York, NY

1d•Remote

About The Position

Acxiom is seeking a leader of its ecosystem partnership with Salesforce to scale the partnership into a durable, high-growth revenue channel. The role owns end-to-end partner strategy and go-to-market motions that grow Acxiom’s identity and data foundational capabilities and professional services within the Salesforce ecosystem. It is a highly cross-functional position at the intersection of sales, marketing, product, and solution engineering. The leader will develop and execute growth plans, enable Salesforce sellers and solution engineers, build joint pipeline, and report on partner-sourced and partner-influenced revenue. The role also involves executive partner engagement, identifying opportunities to expand the partnership, shaping client solutions, and supporting pursuits and deal progression. The position is homebased in New York, New York.

Requirements

15+ years of experience in partnerships, alliances, or business development at an enterprise data, martech, or cloud infrastructure company.
Direct experience co-selling with or through hyperscaler or platform ecosystems such as Adobe, Snowflake, AWS, Google Cloud, Salesforce, or similar.
A track record of building go-to-market playbooks and driving measurable partner-sourced pipeline alongside direct and indirect revenue.
Strong understanding of identity resolution, first-party data infrastructure, and customer data platform (CDP) concepts.
Executive presence, including comfort leading joint business planning with partner vice presidents and building internal alignment across sales, marketing, and product.
Experience selling into and with Salesforce.

Nice To Haves

Experience in financial services or another regulated vertical.

Responsibilities

Own go-to-market strategy and execution across Acxiom’s Salesforce ecosystem partnership, defining and deploying revenue growth structures for Acxiom products and downstream services.
Build and execute structured go-to-market plans with 90-day stretch objectives and success metrics for Salesforce partner-sourced and partner-influenced revenue.
Lead Salesforce enablement by training Salesforce sellers and solution engineers on Acxiom’s identity resolution, cross-channel orchestration, and measurement capabilities.
Develop and refine competitive positioning for Acxiom’s identity and data backbone in the context of agentic marketing and enterprise data infrastructure.
Build joint pipeline with Salesforce partner sales and alliance teams, and track and report on co-sell revenue, pipeline health, and partner-sourced bookings.
Represent Acxiom at Salesforce quarterly business reviews, planning cycles, and executive relationship-building activities.
Identify whitespace for new Salesforce partnerships that extend Acxiom’s reach into adjacent Salesforce and partner-platform capabilities.
Design governance frameworks, milestone structures, and accountability models for the Salesforce partnership.
Build and nurture strategic relationships within Omnicom and with ecosystem partner stakeholders, influencing positioning and partnership success.
Identify Salesforce client needs and shape differentiated solutions using Acxiom capabilities and ecosystem partner technologies.
Support pursuit strategies, opportunity qualification, and deal progression, engaging senior stakeholders across clients and Salesforce.
Promote joint value propositions through thought leadership, partner planning activities, and participation in key industry initiatives.