Technical SEO Specialist

Qualtrics•Reston, VA

4d•Hybrid

About The Position

Qualtrics is hiring a senior individual contributor to own technical search across a large, multilingual website with thousands of pages. The role is responsible for site health, structured data and entity signals, and the working relationship with web engineering. It also includes developing Qualtrics’ approach to visibility in AI-assisted search, where measurement and practices are still evolving. The specialist will partner with web engineering, web marketing, content, UX, and localization. They will set technical standards, identify and prioritize work based on business impact, translate technical issues for engineering and marketing audiences, and measure the value of completed work. The role offers autonomy to shape the technical SEO function and the company’s approach to AI-assisted search visibility.

Requirements

At least 5 years of SEO experience, with most of that time in technical SEO.
Demonstrated ownership of technical SEO for a large, complex website with thousands or more pages, multiple templates, and multiple stakeholders.
Hands-on fluency with Google Search Console, an enterprise crawler such as Screaming Frog, Botify, or Lumar, and a web analytics platform.
Working knowledge of HTML, CSS, JavaScript, and HTTP sufficient to read source, understand rendering, and explain needed changes.
Practical command of structured data and schema implementation.
Direct experience driving technical work through an engineering team, including writing actionable tickets and specifications.
Experience diagnosing and remediating Core Web Vitals and page performance issues.
Evidence of work on AI or generative search visibility, or a clearly articulated point of view on its effect on technical SEO practice.
Clear written communication skills.

Nice To Haves

Technical SEO experience in enterprise B2B or SaaS, where conversion is a pipeline event rather than a transaction.
International SEO at scale, including hreflang, multi-locale architecture, and collaboration with a localization function.
Experience leading SEO through a large site migration, rebrand, or domain consolidation.
Log file analysis and comfort querying search data at scale using BigQuery, SQL, or the Search Console API.
Scripting for automation and analysis, using Python or a similar language.
Experience embedding SEO requirements into CMS templates and components so fixes apply at the template level.
Familiarity with web engineering workflows.

Responsibilities

Own crawl and index health, including crawl budget, indexation directives, sitemaps, robots directives, orphaned pages, broken and redirecting internal links, and error remediation.
Own site architecture and internal linking, including how authority moves through the site and whether important pages are prioritized.
Monitor Core Web Vitals across page templates, diagnose LCP, INP, and CLS regressions, and drive prioritized improvements with engineering.
Lead technical SEO for migrations, rebrands, domain consolidations, and content deprecations, including redirect mapping, pre-launch QA, and post-launch monitoring.
Own the structured data roadmap, audit coverage, prioritize opportunities, and implement improvements in phases.
Build and maintain an entity model connecting the brand, products, people, and content so machines can resolve them unambiguously.
Ensure content hierarchy, markup, and metadata communicate page meaning to search engines and AI answer retrieval systems.
Own hreflang, canonical strategy, and localized site structure across languages and regions; diagnose and resolve cross-locale cannibalization and duplication.
Develop the approach to visibility in AI-assisted search, including how Qualtrics is found, understood, cited, and represented in AI-generated answers.
Set crawler policy for AI and LLM agents, balancing visibility and control; track changes in retrieval and citation mechanics and adapt technical practices.
Act as the technical SEO counterpart to web engineering by writing specifications, collaboratively sizing effort, and shepherding work through backlog to release.
Embed SEO requirements into CMS templates, component libraries, and pre-launch QA checklists.
Review new page templates, JavaScript rendering behavior, and site releases before they ship.
Set accessible technical SEO standards for web marketing and web engineering partners.
Own technical SEO reporting, covering changes, value, and next steps; build monitoring that catches regressions early.
Forecast the organic impact of proposed technical work and use it to prioritize.
Communicate findings and requirements clearly in writing for other teams to act on.

Benefits

35 paid days off, comprising 15 days of PTO, 5 wellness days, 12 holiday closures, and New Year Recharge January 4–6.
Unlimited sick days.
Six weeks of parental leave for all parents, with an additional 6–8 weeks for birthing parents.
Four-week part-time transition period back to work for parents.
Wellness reimbursement of $300 per quarter for wellness activities and related expenses.
Generous 401(k) match.
Medical, dental, vision, life, and disability benefits for full-time employees.
Mental health benefits for full-time employees.
Potential sign-on bonus and restricted stock units, depending on the employment offer.
QGroup Communities providing support, allyship, and advocacy.