Technical Sales Manager

Avery DennisonBentonville, AR
Hybrid

About The Position

The Technical Sales Manager – Intelligent Labels serves as the primary technical leader and consultative solution partner dedicated to the Avery Dennison Enterprise Walmart Account. Operating in a synchronized co-selling partnership with the Strategic Account Manager (SAM), this individual is responsible for driving RFID adoption across Walmart U.S., Sam’s Club, and their tier-1/tier-2 supplier network by demystifying digital identification technologies and converting operational supply chain challenges into high-value solutions. Reporting directly to the Director, RFID Technical Sales (Walmart Enterprise), the Technical Sales Manager acts as the critical bridge between Avery Dennison’s technical and product innovation capabilities and the end customer’s operational reality. By actively listening to customer pain points, conducting deep technical discovery, and educating stakeholders, this role transforms simple compliance mandates into scalable, value-driven enterprise RFID deployments.

Requirements

  • 5-8+ years of technical pre-sales, technical account management, or solution engineering experience, specifically driving complex RFID, IoT, sensor, or automated supply chain solutions.
  • Deep subject matter expertise in UHF RFID, sensor technologies, ARC testing protocols, tag placement dynamics, and software/data platform integration.
  • Demonstrated track record of working in a paired sales model (Commercial + Technical) with a proven ability to listen, educate, and articulate technical value to business stakeholders.
  • Strong familiarity with large-scale retail supply chains, manufacturing processes, and enterprise ecosystems (Walmart/Sam's Club experience is strongly preferred).
  • Proven ability to translate complex customer operational requirements into end-to-end technical solutions, including inlay design selection, placement guidelines, hardware/software requirements, and integration partners.

Responsibilities

  • Serve as the lead technical authority, educating Walmart, Sam’s Club, and supplier engineering/operations teams on RFID capabilities, ARC specifications, and digital identification capabilities while conducting deep-dive discovery sessions to uncover high-ROI use cases beyond basic mandate compliance.
  • Partner side-by-side with the Strategic Account Manager (SAM) to co-develop enterprise account strategies, lead technical sales engagements, and take end-to-end ownership of the technical sales lifecycle to accelerate the transition from pilot phase to enterprise-wide rollout.
  • Co-create proof-of-concept (PoC) frameworks and technical business cases that demonstrate measurable ROI, enabling the commercial team to expand adoption and close revenue opportunities.
  • Act as the primary feedback loop between customer field operations and internal Avery Dennison teams—including Product Line Management (PLM), R&D, and Innovation—to influence future product roadmaps.
  • Build and maintain technical alignment across converter networks, chip vendors, and hardware integrators while working with cross-functional teams to ensure inlay placement, read-rate performance, and system integration meet stringent standards prior to deployment.

Benefits

  • LGBTQ+ Health Care Program: Anthem Inclusive Care program helps you find doctors who will treat you with dignity and respect and who are experienced in providing compassionate, high-quality LGBTQ+ healthcare.
  • Retirement Readiness: Employee Savings Plan (401(k) Plan) where you receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute.
  • Healthcare Coverage: Choice PPO Plan, Health Savings HDHP, and Variable Copay Plan options to best meet your needs with the larger portion paid by the Company.
  • Paid Time Off: We offer a generous vacation program that varies based upon your experience and position within Avery Dennison.
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