Technical Product Marketing Manager

BranchLab•Boulder, CO

3d•Hybrid

About The Position

BranchLab is seeking a Technical Product Marketing Manager to make our platform easy to understand, adopt, integrate with, and use across customers, partners, and internal teams. This role sits at the intersection of Product, Engineering, Sales, and Client Services—translating how BranchLab works into clear, scalable product education and enablement. As AI changes how users access product knowledge, this person will also help evolve our approach beyond traditional documentation toward more dynamic, AI-enabled experiences.

Requirements

4+ years in technical product marketing, product marketing, product enablement, solutions consulting, technical writing, or a related technology role.
Deep working knowledge of APIs, integrations, data workflows, developer platforms, and AI-enabled products
Ability to communicate emerging AI technologies such as retrieval-augmented generation, Model Context Protocol (MCP), tool calling, and AI-native product experiences.
Exceptional ability to turn complex product functionality into clear, useful experiences for different audiences.
Strong written communication, organization, and attention to detail.
Experience partnering closely with Product and Engineering teams.

Nice To Haves

Experience with SaaS, data platforms, AdTech, healthcare technology, or AI products is a plus.

Responsibilities

Own the strategy and content for platform education, integration guidance, product knowledge, and technical enablement.
Translate APIs, data flows, integrations, platform functionality, and technical requirements into clear materials for customers and partners.
Partner with Product and Engineering to ensure new features are understandable, well-documented, and ready for customer adoption.
Help shape how BranchLab product knowledge is structured for emerging experiences such as AI assistants, MCP, and agent-enabled support and onboarding.
Create and maintain user guides, integration guides, implementation resources, workflows, FAQs, release communications, and training materials.
Develop product demonstrations and enable Sales and Client Services to confidently communicate how the platform works.
Identify opportunities to make onboarding, implementation, and ongoing platform usage more intuitive and self-service.
Serve as a bridge between technical teams and the commercial organization, ensuring product capabilities are communicated accurately and consistently.