Technical Marketing Leader

Matrix Adhesives • Westerville, OH

5d

About The Position

The Technical Marketing Leader owns marketing activities for products and brands sold into technical and industrial applications within the Matrix portfolio. This includes the Self-Seal® Firestopping product line, SCIGRIP® and related products used in product fabrication, and transportation applications. The product lines have growth opportunities in adjacent applications, new technologies and products, share gain, new customer acquisition, and channel development.

The role develops market strategies and growth plans, leads market and competitive analysis, and partners with Product Director, Sales, Technical Service, and Operations on product launches. It also manages portfolio brand strategy and messaging, builds industry engagement and thought leadership, supports key account growth, and leads demand-generation programs. Travel is 20%–40%.

Requirements

• 7–10 years of B2B marketing experience.
• Experience with technical construction products, such as HVAC or specified systems.
• Bachelor's degree in marketing, engineering, or a related field.

Nice To Haves

• MBA preferred.
• Experience in firestopping applications or channels.
• Experience in transportation sourcing or production, including marine, RV, rail, or automotive.
• Industrial fabrication or maintenance exposure.

Responsibilities

• Develop and execute market strategies and growth plans for technical and industrial product lines, translating business objectives into prioritized initiatives, measurable targets, and clear go-to-market actions.
• Lead market, customer, and competitive analysis to identify unmet needs, emerging trends, adjacent applications, and opportunities for share gain, customer acquisition, and channel expansion.
• Partner with the Product Director, Sales, Technical Service, and Operations to plan and execute product launches, including positioning, value propositions, sales enablement, launch communications, and post-launch performance tracking.
• Manage brand strategy and messaging across the technical portfolio, ensuring consistent positioning, differentiated value propositions, and effective application across customer touchpoints and marketing materials.
• Build industry engagement and thought leadership through customer insights, technical content, trade associations, events, and other channels that strengthen market credibility and brand visibility.
• Support key account growth by developing account-specific value propositions, customer presentations, commercial tools, and marketing programs in partnership with Sales and technical teams.
• Lead demand-generation programs across relevant channels, define success metrics, monitor pipeline and campaign performance, and optimize investments based on results.
• Travel 20%–40%.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior