Technical CRM & QA Specialist (Braze)
About The Position
Tia is seeking a Technical CRM & QA Specialist to support reliable execution of its lifecycle email and SMS programs. Working with lifecycle and engineering teams, this person will provide Braze expertise for campaign launches, active automations, and technical troubleshooting. The role averages approximately 10 hours per week, is remote and contract-based, and may grow as the roadmap evolves. Most work can be completed asynchronously, with light synchronous overlap for weekly meetings and launch reviews. The specialist will test Braze Canvases and campaigns, validate personalization and message rendering across clients and devices, check SMS technical requirements, review deployment settings, monitor post-launch performance, audit active automations, investigate Braze issues, and document reproducible bugs for engineering and other partners. Tia is a venture-backed women’s healthcare company building an integrated care model across primary care, gynecology, mental health, dermatology, and wellness in both in-person and virtual settings. The company describes its culture as focused on continuous improvement through learning, reflection, experimentation, curiosity, grit, and care. This position may require attendance at company and team off-sites.
Requirements
- At least 2 years of hands-on experience building, QAing, and troubleshooting Braze Canvases and campaigns, including Segmenter, Connected Content, custom attributes, and custom events.
- Advanced Liquid scripting skills, including conditional logic, arrays, loops, and fallback handling.
- Experience with email HTML and CSS, cross-client rendering, and technical SMS requirements.
- Working knowledge of REST APIs, webhooks, JSON payloads, and data flows into CRM platforms.
- Experience developing QA checklists, diagnosing lifecycle messaging issues, and documenting bugs in Jira, Asana, or a similar tool.
- Availability for approximately 10 hours per week, including light overlap for weekly meetings and launch reviews.
Nice To Haves
- Braze Administrator or Developer certification.
- Experience with Amplitude, Segment, Snowflake, Redash, or similar tools.
- Basic SQL skills for validating user profile or event data.
Responsibilities
- Test Braze Canvases and campaigns before launch, including audience segments, triggers, branching paths, and entry and exit criteria.
- Validate Liquid logic and fallback states, email HTML, responsive layouts, dark mode, links, tracking, and UTM parameters across clients and devices.
- Check SMS content, character counts, GSM-7 and Unicode encoding, shortened links, and opt-out functionality.
- Review targeting, rate limits, frequency caps, and quiet hours before launch.
- Monitor audience flow, delivery, and conversion tracking after launch.
- Periodically audit active flows to confirm data inputs, triggers, and messaging behavior remain accurate.
- Investigate delivery failures, webhook errors, Connected Content issues, data sync discrepancies, and other unexpected Braze behavior.
- Write clear, reproducible tickets with diagnostic steps, relevant context, and recommended fixes for engineering or other partners.
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
