Technical Copywriter - Demand Generation (m/f/d)

Checkmk

10d • Remote

About The Position

We are seeking a Technical Copywriter specializing in Demand Generation to create conversion-focused copy across various channels. This role involves crafting compelling messaging for technical personas, repurposing technical content, utilizing AI tools for content development, and testing/optimizing campaign elements. You will also develop written content for video concepts and collaborate with internal teams to ensure accurate and differentiated messaging. Additionally, you will be responsible for creating and maintaining landing pages within the CMS and on the website.

Requirements

• Excellent copywriting skills with a strong portfolio across multiple formats and channels.
• Experience creating content that drives engagement and conversion.
• Ability to translate complex technical topics into clear, compelling messaging.
• Credibility with technical audiences and an understanding of IT Operations, DevOps, cloud infrastructure, observability, or monitoring.
• Technical background through engineering studies, hands-on infrastructure experience, homelabs, or equivalent experience.
• Experience with AI tools for content creation.
• Strong testing mindset and ability to use data to improve performance.
• Fluent English (C2 Level).

Nice To Haves

• German is a plus.
• Basic image and video editing skills are a plus.

Responsibilities

• Create conversion-focused copy across demand generation channels, including paid ads, search, display, video ads, landing pages, emails, webinars, social campaigns, and other campaign assets.
• Write standout headlines, hooks, subject lines, and messaging tailored to different technical personas, from SREs, platform engineers, DevOps teams, and IT operations professionals to IT managers and CIOs.
• Repurpose technical content into engaging campaign messages across channels.
• Use AI tools to accelerate content development, create variations, and adapt campaign messaging for different formats and audiences.
• Test and optimize messaging, including hooks, pain points, claims, proof points, and calls to action.
• Develop written content for video concepts, scripts, storyboards, product explainers, and social clips.
• Collaborate with internal teams to create accurate, differentiated messaging.
• Create and maintain landing pages in the CMS and on the website.

Benefits

• The chance to make a decisive impact and shape the future of a dynamic, fast growing tech company while growing with your tasks and responsibilities.
• Flexible and family-friendly working conditions in a stable environment.
• Wide range of sports and wellness offers from Wellpass (over 9,000 offers).
• An agile team that embodies autonomy and fast decision making within flat hierarchies.
• A unique corporate culture where we emphasize equality, diversity and inclusion.
• A wide range of education and training opportunities.
• Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central districts of Munich.
• An attractive salary.
• Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party and more) in a familiar atmosphere.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed