Team Lead Product Marketing (m/f/d)

Checkmk

1d • Remote

About The Position

Product Marketing is part of the Growth & Commercialization function and determines what the company sells, to whom, at what price, and how it is positioned. The team turns those decisions into revenue, expansion, and higher win rates. Reporting to the VP of Growth and Commercialization, the Team Lead Product Marketing is a player-coach who leads and develops the team, owns its commercial targets, and personally leads one or two major workstreams.

The role owns Product Marketing’s contribution to revenue, including competitive win rates, attach and revenue from new add-ons, and adoption of launches. It sets launch revenue targets and business cases, tracks results, and reviews commercial performance with leadership. The position also owns pricing, packaging, commercial models, portfolio and product-area positioning, ideal customer profiles and segments, competitive positioning, analyst briefings, tiered launches, enablement, and adoption tracking. The team lead works closely with Product, Sales, Consulting, and Marketing, and uses AI and automation to scale research, content, and enablement.

The company creates Checkmk, hybrid IT monitoring software for cloud-native and traditional infrastructure and applications, offered in open-source and commercial editions. The company has grown from 20 to more than 250 employees and supports customers across Europe, the US, and other markets. The role can be performed fully remotely or with flexibility between mobile work and the Munich office.

Requirements

• At least 7 years of experience in product marketing for B2B software.
• Demonstrated commercial impact with measurable results, such as launch revenue, improved win rates, or expansion revenue.
• Experience owning pricing and packaging decisions from business case through rollout, with results such as price realisation or attach rates.
• Technical depth sufficient to demonstrate a technical product and engage credibly with IT operations, DevOps, and platform engineering buyers.
• Experience with a hybrid go-to-market model involving self-service, direct sales, and channel.
• Evidence-based decision-making using customer interviews, win/loss data, market research, and usage data.
• Clear writing skills and the ability to explain complex products in compelling, accessible terms to customers, analysts, and leadership.
• Ability to work effectively with Product and Sales leaders, disagree constructively, and reach decisions.
• Fluent English.
• Daily use of AI tools for research, analysis, and content.

Nice To Haves

• Background in solution engineering, DevOps, or technical product marketing.
• Experience in monitoring, observability, or infrastructure software.
• Experience with open-source or open-core business models.

Responsibilities

• Lead, coach, and develop the Product Marketing team; set quarterly priorities, maintain planning and review rhythms, provide specific feedback, and create individual development plans.
• Own Product Marketing’s contribution to revenue, including competitive win rates, add-on attach and revenue, and adoption of launched capabilities.
• Set revenue targets and business cases for launches, track outcomes, review commercial results with leadership quarterly, and determine investment priorities.
• Own pricing, packaging, and commercial models for capabilities, editions, and add-ons in partnership with Product.
• Build business cases for pricing and packaging changes using customer research, deal data, and Sales input; measure price realisation and revenue after rollout.
• Design offers and packaging to drive installed-base expansion and upgrades from free and open-source editions, and adapt them for new markets and channel partners.
• Plan and run pricing-change rollouts, including internal and customer communications.
• Own positioning and messaging for the Checkmk portfolio and major product areas; define and update ideal customer profiles and segments.
• Build and maintain competitive positioning against monitoring and observability vendors and help Sales win competitive deals.
• Prepare and lead product briefings with industry analysts, including Gartner and Forrester.
• Plan and run tiered launches for releases and capabilities, from launch planning through adoption and revenue tracking.
• Own internal and external product enablement, go-to-market materials, and channel assets for Sales, Consulting, and Marketing.
• Track adoption of launched capabilities and share findings with Product.
• Personally lead at least one major workstream at a time, such as a flagship launch or new commercial model; write core positioning documents and present them to leadership.
• Use AI and automation to scale research, content, and enablement across the team.

Benefits

• Flexible and family-friendly working conditions.
• Opportunity to work for up to six weeks within the EU (workation).
• Access to Wellpass sports and wellness offers, covering more than 9,000 options.
• Education and training opportunities.
• Fully remote work or flexibility between mobile work and the Munich office.
• Attractive salary.
• Regular onsite company and team events, including the Checkmk Conference and related events.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed