Talent Branding Recruitment Marketing Partner

External Ocean State Job Lot•North Kingstown, RI

1d•Hybrid

About The Position

The Talent Recruitment Marketing Partner at Ocean State Job Lot is the strategic architect and functional owner of recruitment marketing programs and targeted talent acquisition campaigns connecting the Company with talent across the communities it serves. Operating with broad autonomy and discretion under general guidance regarding store openings, expansions, and operational field hiring needs, the role diagnoses labor pipeline shortages, designs multichannel attraction strategies, and allocates marketing capital to drive candidate volume across retail stores, the distribution center, and corporate office. As a liaison between Talent Acquisition and Corporate Marketing, the role determines campaign strategy, fosters collegiate partnerships, and directs employer brand positioning. Success is defined by maintaining a healthy candidate pipeline, resolving complex market hiring deficits, overseeing marketing capital allocation, and deploying customized branding strategies across regional labor markets. The position works primarily in a climate-controlled office environment and has a hybrid option, with at least three days a week in the Corporate Office. The role may require travel of less than 10% to college fairs and store locations. Hybrid arrangements are not guaranteed and may change based on Company policy, associate performance, and business needs.

Requirements

At least 4 years of experience in talent acquisition, recruitment marketing, or employer branding.
Bachelor’s degree in Marketing, Human Resources, Communications, Business, or a related field, or an equivalent combination of education and directly relevant experience.
Demonstrated experience running paid and organic talent marketing campaigns.
Experience planning and executing high-volume hiring events, retail store openings, or community partnership initiatives integrated with promotional campaigns.
Proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator) or comparable visual design tools for editing graphics, customizing campaign templates, and adjusting marketing collateral.
Exceptional written and verbal communication skills.
Strong organizational skills, including experience managing campaign budgets, tracking candidate conversion metrics, and managing several concurrent hiring campaigns.
Ability to establish collaborative, productive partnerships with internal stakeholders, recruitment advertising vendors, and community partners.

Nice To Haves

Experience managing event logistics, including ordering and distributing event collateral, coordinating vendors, and arranging on-site setup.
Experience maintaining careers pages via WordPress or a similar CMS, with familiarity connecting or embedding ATS/HRIS job portals such as UKG, Workday, Dayforce, or Greenhouse.
Knowledge of digital marketing platforms, recruitment advertising channels, and social media tools used to drive traffic and increase conversion rates.
College recruiting, trade school engagement, or internal mobility campaign experience.
Competency in writing compelling ad copy and clear messaging tailored to store, distribution center, and corporate talent pools.
Proven success executing recruitment campaigns that measurably drive applicant flow in multi-unit retail, distribution/logistics, or corporate environments.
Proficiency in Google platforms, including Sites, Slides, Drive, Docs, and Sheets.

Responsibilities

Plan, execute, and optimize multichannel campaigns to drive applicant flow for retail, corporate, and distribution center openings.
Create campaign assets with clear brand positioning and optimized call-to-action links, and deploy them across targeted social and digital job networks and local job boards.
Track and report campaign metrics, including applicant flow, cost per applicant, channel conversion rates, event outcomes, and ROI, to refine strategy and allocate marketing spend.
Establish third-party talent acquisition partnerships and analyze ROI to evaluate relationships, guide contract renewals, and optimize recruitment spend.
Oversee ordering, deployment, and management of event collateral.
Gather candidate and hiring manager feedback to evaluate and optimize recruitment channels, candidate landing pages, and field hiring workflows.
Ensure campaign messaging and materials comply with OSJL brand guidelines, accessibility standards, and legal requirements.
Design, update, and maintain PowerPoint presentations, store and distribution center recruiting toolkits, flyers, and stakeholder reporting decks.
Adapt digital media and recruiting assets using design tools and software while maintaining brand consistency.
Develop content highlighting career progression pathways across store, distribution center, and corporate teams for Company internal platforms.
Collaborate with Talent Acquisition partners and business leaders to identify hiring priorities and capture associate success stories for internal and external campaigns.
Perform other duties and tasks as assigned by supervisors or managers.