Talent Attraction Manager

A. Duie Pyle, Inc.•West Goshen Township, PA

About The Position

The Talent Attraction Manager is responsible for designing, optimizing, and managing the organization's digital talent acquisition ecosystem to attract, engage, and convert qualified talent. Reporting to the Talent Acquisition leadership team, this role serves as the strategic owner of the candidate experience, career site, talent acquisition technology stack, recruitment marketing platforms, and candidate conversion strategy. The Talent Attraction Manager combines expertise in candidate experience, recruitment marketing technology, talent acquisition operations, analytics, and digital optimization to ensure candidates experience a seamless journey from initial awareness through application and hire. This role is responsible for maximizing the effectiveness of the organization's career site, ATS, CRM, sourcing channels, and talent attraction technologies while leveraging data and insights to continuously improve hiring outcomes.

Requirements

Bachelor's degree in Human Resources, Marketing, Business, Information Systems, Communications, or a related field
5+ years of experience in Talent Acquisition, Talent Attraction, Recruitment Marketing, Talent Acquisition Operations, HR Technology, Digital Experience, or related functions
Experience supporting high-volume hiring environments
Experience administering or managing ATS, CRM, and talent acquisition technology platforms
Strong understanding of candidate experience, recruiting funnels, and digital talent acquisition strategies
Experience analyzing recruiting data and developing performance dashboards
Strong project management and stakeholder management skills
Excellent communication and presentation abilities

Nice To Haves

Experience with UKG, Tenstreet, CRM platforms, and recruitment marketing technologies
Experience supporting logistics, transportation, manufacturing, healthcare, retail, or other high-volume hiring environments
Knowledge of API integrations, workflow automation, and system implementation projects
Experience with career site optimization, candidate journey mapping, and conversion rate optimization
Familiarity with digital marketing analytics, web analytics, and talent attraction technologies

Responsibilities

Develop and optimize the candidate experience strategy across the talent acquisition lifecycle
Identify and remove friction points to improve candidate engagement and conversion
Monitor candidate feedback and implement continuous improvements
Serve as the business owner of the careers website and candidate-facing digital experiences
Optimize career site content, user experience, and application workflows
Implement SEO and conversion best practices to increase qualified applicant volume
Own and optimize Talent Acquisition technology platforms, including ATS, CRM, career site, and recruitment marketing tools
Partner with HRIS, IT, and vendors on system enhancements, integrations, and process improvements
Ensure data integrity, system adoption, and platform performance
Manage recruitment marketing technology and candidate relationship management platforms
Develop talent community and candidate nurture strategies to build talent pipelines
Evaluate and recommend technologies that improve attraction and engagement
Develop recruiting funnel metrics, dashboards, and performance reporting
Analyze candidate behavior, source effectiveness, and conversion trends
Provide actionable insights and recommendations to Talent Acquisition leadership
Lead testing and optimization efforts to improve candidate conversion rates
Utilize data and analytics to enhance career site performance and application completion rates
Establish benchmarks and measure recruiting funnel effectiveness
Manage relationships with talent acquisition technology vendors and service providers
Partner with Talent Acquisition, HRIS, IT, Marketing, Compliance, and Operations teams
Lead technology implementations and ensure compliance with applicable regulations