SVP, Content & Creator - Social Influence and Public Affairs

We. Communications•Washington, DC

2d•$195,000 - $234,000

About The Position

We. is seeking a senior communications leader to unite public affairs and reputation expertise with sophisticated social and digital experience. The SVP, Content & Creator will help organizations navigate complex issues, build influence, and engage audiences who shape business and policy outcomes. This leader will counsel clients and teams, translating corporate, societal, and policy issues into compelling, credible narratives suited to how information moves today. The role leads integrated public affairs, corporate reputation, executive communications, social, and digital strategies; uses social intelligence and cultural signals to identify opportunities and risks; and partners with strategists, creatives, and creators to develop social-first content. It also involves senior client counseling, business development, team leadership, and ownership of scopes, budgets, and senior client relationships appropriate to the SVP level. The base annual salary range is $195,000–$234,000 USD across U.S. locations. Regular employees working 20 or more hours per week are eligible for the listed benefits. North America employees who are not remote are required to work from the office three days per week.

Requirements

15 or more years of experience in communications, public affairs, corporate reputation, social strategy, or related disciplines; deeper experience is expected at the VP level.
Significant hands-on experience developing social and digital strategy; social expertise is essential.
Strong understanding of public affairs, policy communications, reputation, and issues management.
Experience counseling senior executives and C-suite leaders.
Deep understanding of how social platforms, creators, communities, traditional media, and influential individuals interact to shape public opinion.
Experience using social listening, audience intelligence, and cultural insights to inform communications strategy.
Ability to translate complicated policy or corporate topics into simple, compelling stories.
Strong creative instincts and ability to recognize ideas that can earn attention.
Demonstrated experience leading integrated teams and significant client relationships.
Excellent judgment when navigating sensitive, polarized, or rapidly evolving issues.

Responsibilities

Develop integrated communications strategies across public affairs, corporate reputation, executive communications, social, and digital.
Help clients understand the people, communities, and voices shaping conversations around important issues.
Translate complex policy, regulatory, and societal topics into clear, human, culturally relevant narratives.
Advise senior executives and communications leaders through high-profile issues, scrutiny, and rapidly evolving conversations.
Build strategies that use social as a source of intelligence, engagement, and influence, as well as a distribution channel.
Identify creators, experts, advocates, executives, and communities that can credibly shape conversations.
Partner on executive social strategies that establish leaders as credible voices on relevant issues.
Use social listening, audience intelligence, and cultural signals to anticipate emerging conversations and identify opportunities and risks.
Partner with strategists, creatives, and creators to develop accessible, compelling social-first content.
Develop narrative platforms and content ecosystems for executive, corporate, creator, and owned channels.
Champion experimentation with storytelling formats, platforms, and technologies.
Build trusted relationships with C-suite executives, communications leaders, and public affairs teams.
Counsel clients on politically or culturally sensitive issues with sound judgment and an understanding of stakeholder and audience dynamics.
Translate communications challenges into strategic choices and actionable programs.
Identify opportunities to expand public affairs, corporate reputation, executive social, and influence work within existing client relationships.
Lead new business efforts, from shaping strategic propositions through pitching and closing.
Build and mentor multidisciplinary teams spanning public affairs, content strategy, social, creators, and creative.
Help evolve the agency’s perspective on modern public affairs in a fragmented, creator-driven media environment.
Own scopes, budgets, and senior client relationships appropriate to the SVP level.

Benefits

Comprehensive medical, dental, and vision coverage
Pretax accounts including HSA with company match, Medical FSA, and Dependent Care FSA
Generous time off including PTO, holidays, Annual Wellness Break, Summer Fridays, and personal days
Company-paid short- and long-term disability
Parental leave of up to 12 weeks for birthing and non-birthing parents
Caregiver leave of up to two weeks to help an eligible family member with a serious health condition
Up to 24 hours for community engagement
Bi-annual wellness credits of up to $300 per year
Support with home office equipment
Monthly technology credit to offset internet and phone costs
Traditional and Roth 401(k) options with company match
Learning and development programs